Lieseloth's Substack
Lieseloth WisbrunThoughts and deep dives from the world of creator marketing, culture and the internet, written by the Head of ACE Creator Marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 4 months ago | Last Issue | 3 days ago |
| Active | |||||
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lieseloth.substack.comLatest Issues
The power of the question mark
For years, marketing followed a simple formula:
Build a brand.
Set a launch date.
Tell people why they should care.
Today, that formula is starting to break. Because the smartest campaigns no longer begin with a reveal. They begin wit...
TikTok Shop: where content meets commerce
On June 15, TikTok Shop was officially launched in the Netherlands!! Man, we waited for this a long time… And as we are one of the latest countries to launch TikTok shop, it might feel like a small update for consumers. But for brands, reta...
Gen-Z doesn't trust brands anymore...
“This video is sponsored by…”
For Gen-Z, that has basically become background noise by now. This generation grew up surrounded by ads everywhere.
YouTube pre-rolls, Instagram ads, affiliate links, discount codes, branded TikToks. Advertis...
Creator marketing is still wildly misunderstood
We still massively underestimate creator marketing.
People still talk about it like:
“Can’t we just get an influencer for this?”
Or:
“What’s one post gonna cost?”
And honestly? Every time someone says that, a creator marketer loses...
Creator trips: brilliant branding or tone deaf?
Creator trips are impossible to escape on the feed right now.
Brands are flying creators to Cannes, Coachella, ski resorts, beach clubs and luxury hotels as if it has become a fixed part of creator marketing.
And honestly? We all watch...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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The writers behind this newsletter.
Head of ACE Creator Marketing
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