SEO at Scale
Steve WiidemanA Substack for franchise and multi-location Search Engine Optimization (SEO), authored by adjunct professor and textbook co-author Steve Wiideman.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 5 months ago |
| Active | |||||
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localatscale.substack.comLatest Issues
The bigger the brand, the smaller the star rating. And it’s not a marketing problem.
I’m reviewing a multi-location brand report today and the pattern is painfully consistent.
Corporate invests heavily in SEO, listings management, local pages, and reputation tools.
Meanwhile, the front-line experience quietly undo...
Why 2026 Belongs to the Hybrid SEO Strategist
The next wave of SEO belongs to operators who can think in data, write for humans, and work fluently across Google, AI systems, social search, maps, and marketplaces.
Generative AI is not removing the role. It is reshaping it.
The strateg...
From Local to Hyperlocal: The New Search Frontier
Search is shifting from generic relevance to neighborhood relevance.
In 2026, proximity signals, local proof, and community-specific content will matter more than broad templates or broad backlinks.
Users want to see the world closest to...
LLM SEO: Preparing for Search Beyond Google
Most teams still think SEO is about winning inside Google’s interface.
The next wave of visibility will not start inside a search box.
It will start inside AI systems that summarize, infer, recommend, and cite sources directly....
The Real ROI of SEO Audits for Multi-Location Brands
Most brands treat SEO audits like a checkbox.
Inside multi-location SEO, the audit is the blueprint that determines what actually scales.
Local at Scale is a reader-supported publication. To receive new posts and support my work, consider...
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Authors
The writers behind this newsletter.
Search engine optimization scientist, practitioner, and travel lover.
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