Marketing Concepts Newsletter
Nicolas VargasStrategy over tactics. Systems over channels. Deep dives, mental models, and execution playbooks for marketers who want leverage—not more dashboards. Read free. Go deeper if it’s useful.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 94 | Subscribers | Read | martech.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Marketing Funnels Are Neat Because They’re Wrong
## The Slide That Makes Everyone Feel Smart
Strong Platform Performance. Stagnant Business Growth. Why Most Marketing Teams Optimise the Wrong Thing
## When the Numbers Look Right but the Business Feels Wrong
Marketing Attribution Isn’t Broken. Your Thinking Is.
The mistake isn’t trusting data —
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Authors
The writers behind this newsletter.
Writing about marketing, media, and systems. No hacks. No best practices. For people who think in systems.
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