Marketing Concepts: Media, Marketing & Product
Nicolas VargasWhere media, marketing & product finally align. Actionable playbooks + mental models to help marketers master growth, ROI, and freedom — with zero fluff.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 72 | Subscribers | Read | martech.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Econometrics: The Death of Gut Feel
It built empires, justified campaigns, and kept marketers looking busy. But in today’s boardroom, it dies the moment someone asks: “Can you prove it?”
The Misalignment Report: Threads (Meta)
Threads launched on July 5, 2023, as Meta’s antidote to Twitter chaos—and it was pitched with maximum drama. The app promised:
The Omnichannel Operating System
> This post follows Episode 7, where we explored Dynamic Frequency & Creative Orchestration. If you missed it, read EP07 here.
The Growth Triangle for Substack Writers
They fail because the writer lacks an understanding of media and marketing as engines of business growth
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Authors
The writers behind this newsletter.
I work at the crossroads of media, marketing, and technology — designing systems that shape behaviour in ways you rarely see, but always feel
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