Marketing Mediator
Amandeep SinghMarketing shouldn't be complex!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 years ago | Last Issue | 6 months ago |
| Active | |||||
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standbymind.substack.comLatest Issues
Why Marketing Leadership Must Rethink What "Integration" Really Means?
A while ago, I was trying to explain to an agency leader why we need to move towards true marketing orchestration and stop working in silos.
Because that’s what modern marketing demands today: connected journeys, unified data, cross-channe...
Why Hyperlocal Marketing Fails at Scale? (And How Enterprises Can Finally Get It Right)
Walk into any leadership meeting of a company with dealerships or retail stores, and throw in the phrase “hyperlocal marketing.”
Heads will nod. Eyes will light up. Someone will inevitably say: “Of course, the store is closest to the custo...
Why Great Decks Don’t Win Enterprise Pitches?
Before we get into frameworks and tactics, let me drop you into a familiar moment. Because if you’ve ever pitched to a large enterprise client, you’ve felt this exact tension.
Scene: The Room Everyone’s Been In
You’re standing in a gl...
Rethinking the Creative Brief in the Age of AI
What are we really briefing—humans or machines?
To be honest, most creative briefs were broken long before ChatGPT entered the room.
Thanks for reading Marketing Mediator! Subscribe for free to receive new posts and support my work.
Bloa...
The Great Reset: Why Marketing Is Quietly Going Back to Basics
AI is doing cartwheels. Dashboards are glowing. But the brands actually cutting through? They’re going back to the fundamentals everyone pretended to outgrow.
Met a founder recently. Smart guy, successful business, complicated catego...
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Authors
The writers behind this newsletter.
A marketer in love with commercial creativity. I have been working with world-renowned brands across India and SEA from over a decade.
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