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Read the latest about the intersection of AI, causal proof of business impact, fiduciary duty, and risk, among other things.

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PricingFreemiumPublishesTwice weekly
Issues121Founded2 years agoLast Issue2 days ago
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Latest Issues

A Reading Is Not a Finding

There is a new move in the attention economy, and it takes no expertise to make.

Proof is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

You run passages of someone’...

2 days ago

Recursive GTM: The Seductive Logic of a Self-Defeating System

The concept of recursive GTM has arrived in the market dressed as an architectural insight. The core claim — that a GTM system whose outputs improve its own inputs creates compounding advantage — is intuitive, elegant, and dangerously incom...

6 days ago
2
5

The GenAI Asymmetry Principle

The most consequential distinction in enterprise AI is not the one most organizations are debating.

The conversation about which large language model to deploy, which vendor to trust, or which use case to prioritize has largely obscured a...

13 days ago
3
3

The Closed System Illusion: Why Regulated AI Inherits Data Science’s Original Sin

It isn't stated in methodology sections. It isn't listed among assumptions. It is simply there, load-bearing and unexamined, beneath econometrics, actuarial science, and now — increasingly — the architectures being built to make AI defensib...

a month ago
4
5

The People Who “Make the Food” Shouldn’t Control Its Distribution

There’s a principle embedded in food supply chain design that we accept without question: the people who create the food can’t be responsible for its distribution, and the people who distribute it can’t be the ones who determine the basis f...

2 months ago
6

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  • Mark Stouse

    A human Venn Diagram of different roles and perspectives, now an AI CEO of a different stripe

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