Made by Humans for Humans
James BarehamMade by Humans for Humans (MBH4H) is a micro-media brand built to explore human creativity in an age shaped by artificial intelligence. We focus on design, entertainment, video games, music, and technology.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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mbh4h.substack.comLatest Issues
How Godzilla Minus One Out-Monstered Hollywood
Illustration: James Bareham/MBH4H | Source images: Toho Co., Ltd.
In what is becoming something of a recurring theme for me, I have a confession. Another one. Last time it was that I can’t stop watching Bullet Train. This time it’s that I...
Bullet Train is loud, funny, violent, beautifully crafted, and utterly bonkers. I adore it
The Ladybug and the Shinkansen. | Illustration by James Bareham/MBH4H | Source Images: Sony
I have a confession: I can’t stop watching Bullet Train, a colorful and high-intensity fight-a-minute action comedy from 2022. I watched it multipl...
MBH4H 2025: Review of the Year
Illustration: James Bareham/MBH4H
It’s that time of year again. The holidays are over and we have entered “the long dark teatime of the soul” that marks the slow passing of time between 2025 and 2026; a week of self-judgement and intent ab...
Reading Klara and the Sun in the year of ubiquitous AI
The Sun bestows His special nourishment | Illustration by James Bareham/MBH4H
The “Frankenstein Complex”—a term coined by Isaac Asimov—is a familiar science fiction trope: A human creates a robot to act as an artificial human, but the robo...
Roadside Picnic is a lesson in futility. I loved it
An “Empty”, the “Golden Sphere”, and the title of Roadside Picnic in the original Russian: Пикник на обочине (Piknik na obochine) | Illustration: James Bareham/MBH4H
I read and then immediately re-read Roadside Picnic for the first time ov...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Creative director + brand strategist helping humans make great things for other humans. Doing the work at Happicamp and MBH4H. Previously at The Verge, Polygon and Vox Media
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