
CHI to LDN quick takes on the new rules of branding. We tell it as we see it.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | weareonbrand.substack.com |
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### From Mia (London)
In this issue, Yeti’s hyperlocal mental availability.
Wild swimming represents the Micro Force “Novelty Hunting.” Photo illustration by On Brand, with image courtesy of Inkl.
Skims Seamless Scult Face Wrap flies in the face of science and style… and still sells.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
Marketer. Founder. Brand Scout. On Brand is where Mia and I decode the new rules of branding. It’s honest, fun, and sometimes a bit barbed.
I’m a copy and naming strategist partnering with Fortune 500 companies. As a co-founder who scaled and sold a start-up, I now focus on defining what it means for companies to be 'on brand'—delivering insights that bridge strategy and storytelling.
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