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On Brand

Ellen Kellogg, Mia Clarke

CHI to LDN insights on what’s popping (and flopping) in branding today—from 'oooh, that’s good!' to 'what were they thinking?' Strategy, fresh ideas and intel to drop into your next work huddle or pitch.

Platform
Substack
PricingFreemium
PublishesWeeklyIssues28
SubscribersRead weareonbrand.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Acquisition Aces. Valentine's Day Pineapple. Made In America.

On Brand photo illustration of Pinkglow® Pineapple; original image courtesy of Fresh Del Monte.

a month ago
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0

Three Turnarounds. Sticky Jingles. And J.A.M.

Jeni Golomb: owner of GLASSBRKR, a leadership and marketing consultancy.

a month ago
3
0

Pickles & Cherries. Sudsy Life Preservers. Camp Humor.

Pinterest called it: cherry is everywhere. On Brand illustration of an image courtesy of Pinterest.

2 months ago
2
0

Join Our Office Hours Now!

We’re live on Substack Chat right now!

2 months ago
1
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Authors

The writers behind this newsletter.

  • Ellen Kellogg

    I’m a brand growth strategist trained by the OGs at Kellogg and "How Brands Grow" at Wrigley-Mars. As a consultant, I’ve worked with dozens of Fortune 500 companies, emerging brands, and start-ups. I write about what it means to be "on brand".

  • Mia Clarke

    I’m a copy and naming strategist partnering with Fortune 500 companies. As a co-founder who scaled and sold a start-up, I now focus on defining what it means for companies to be 'on brand'—delivering insights that bridge strategy and storytelling.

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