Outbid
Owen BarnardThoughts on political media, persuasion, and the framework of a post-virality future.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 33 | Subscribers | Read | outbid.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Limit Does Exist
One of the themes that I’ve consistently touched on across my posts is testing. That it’s a requirement for efficient and effective buying, not a nice-to-have. And every off-year, there’s more and more opportunity than ever to throw away th...
Give me back my SEC - and my ad inventory
For those of us who live and breathe college football (and happen to be YouTube TV subscribers), this week was a doozy. Double that pain if, like me, you’re an SEC fan locked in to the ESPN universe. Right now, it feels like there is no end...
Legible to Power
Across the past few weeks, footage of ICE raids and National Guard troops patrolling American cities has started to blur together. People are being pulled out of their homes by a government that insists it’s protecting them.
The Cost of Playing Tug-of-War
Yesterday, I read a piece by about conflict. Not just warring ideas, but the need for a grander political theory of it on the Democratic side — one built not on virtue and signals, but on tactical choice. It led to some thinking on my part...
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Authors
The writers behind this newsletter.
Maximizing digital media dollars for Democratic campaigns and causes. Opinions my own. Sr. Director - Digital @ Sage Media
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