SERPology
Celeste GonzalezWelcome to SERPology, the monthly newsletter where I go over SEO tests, case studies, and articles about testing frameworks/processes.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Monthly | Issues | 8 |
| Subscribers | Read | serpology.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Leveraging Heatmaps for SEO Testing
Heatmaps provide powerful insights into how users interact with your website, making them an essential tool for SEO testing. By visualizing user activity, like clicks, scrolls, and hovers, you can identify engagement trends and test changes...
Your Above-the-Fold Content: Make it Count or Lose the Scroll
We’ve all been there. You click a promising link, land on a page, and… bounce. Why?
SEO Testing Framework
Hi SERPology subscribers! I recently gave a talk at brightonSEO San Diego called “SEO Testing Framework: Set Up Your SEO Test For Success.” For those of you who couldn’t attend in-person, I figured I would write up my key points and share t...
Securing Client Buy-In for SEO Testing
As an SEO professional, testing is the secret to refining your strategies and delivering impactful results for your clients. But how do you get clients to commit to SEO testing? It’s all about presenting the value of small, data-driven wins...
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Authors
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Frequently Asked Questions
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