SERPology
Celeste GonzalezWelcome to SERPology, the newsletter where I share my thoughts on SEO topics.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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serpology.substack.comLatest Issues
I Built a TikTok Research Tool for SEOs
I want to show you something I built.
I’ve talked about using TikTok data in your SEO/AEO strategy before and how there are some great insights on the app that the industry shouldn’t ignore. But, it’s been pretty manual with getting that d...
Your Qualitative Data Is Already Live in AI Search. Do You Know What It Says?
The conversation around AI search visibility has defaulted to the same reflex we’ve always had: make it a numbers game.
Before, it was keyword rankings and review count. Now it’s prompt tracking: how many times does your business show up i...
The Review Playbook Every Local SEO Should Be Using
With Google lowering the friction for leaving reviews, and sentiment analysis becoming easier than ever, local SEOs have no excuse not to mine this gold.
Reviews are one of the most revealing, and honestly, underused, data sets in our ent...
Why Sentiment Matters More Than Ever
You can’t talk about local visibility without talking about how people feel.
When you’re checking out a business, you don’t just look at stars. You likely read the reviews as well to see exactly what the common issues are or if the busines...
The Local SEO Advantage You're Overlooking: TikTok
Let’s be real. TikTok isn’t just for trends or dancing videos anymore. It’s where people go to find things.
Where to eat. What to try. Who to book.
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You can find recent issues that have been published by SERPology on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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