SERPology
Celeste GonzalezWelcome to SERPology, the newsletter where I share my thoughts on SEO topics.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | serpology.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Local SEO Advantage You're Overlooking: TikTok
Let’s be real. TikTok isn’t just for trends or dancing videos anymore. It’s where people go to find things.
Focusing on what SEOs can control
I recently read Mordy Oberstein’s LinkedIn post about the role of the CMO and who is responsible for LLM visibility. He wrote, “LLMs aren't trying to understand ‘a thing’ (pun intended), they are trying to understand and then synthesize ALL...
Integrating AI into SEO Testing Workflows
Let’s be real, SEO testing takes time. Between pulling data, cleaning it up, and building reports, you can easily spend hours before even getting to the actual insights.
Leveraging Heatmaps for SEO Testing
Heatmaps provide powerful insights into how users interact with your website, making them an essential tool for SEO testing. By visualizing user activity, like clicks, scrolls, and hovers, you can identify engagement trends and test changes...
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Authors
The writers behind this newsletter.
Frequently Asked Questions
How can I access the email archive for SERPology?
You can find recent issues that have been published by SERPology on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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