Sharon’s Retail Substack: What's In Store?
Sharon Yourell LawlorMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 7 months ago |
| Active | |||||
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sharonyourelllawlor.substack.comLatest Issues
What’s In Store: A Retail Lens - Inside the Refurbished M&S Pantheon Food Hall
When a retailer of M&S’s stature invests in a major refurbishment in its store on one of the most iconic retail streets in the world , the result is always worth a visit. In this edition of What’s In Store: A Retail Lens, I take you inside...
Turning Recognition into Purchase: The Love Irish Food Effect
This week, I visited a number of Tesco Ireland stores to experience the new Love Irish Food campaign in action. Walking the aisles with Conor Kilduff, Executive Director of Love Irish Food, I was reminded of the real power of engaging with...
What’s In Store: A World-Class Sensory Experience at Aēsop, Covent Garden
This week, I’m sharing a recent retail experience where I was reminded of just how powerful sensory marketing can be in retail, courtesy of a world-class experience at Aēsop in Covent Garden.
The Power of the Invitation
Aēsop stores a...
Retail with Roots: A Masterclass in Community, Food, and Forward Thinking
When you step through the doors of O’Meara’s SuperValu in Portumna, you get more than just a great food shop. You get a glimpse into a family business that’s been deeply woven into the fabric of the community for over four decades.
It all...
You Can’t Build a Brand on Mental or Physical Availability Alone - Why Both Matter
Over the past few weeks, I’ve been out in many different types of retail stores and thinking much about the importance of balance - and how in retail, that balance is often between two vital but very different types of availability: mental...
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Authors
The writers behind this newsletter.
Retail strategist with 25+ years’ FMCG experience. RETHINK Retail Top Global Expert (2023–2025), NRF Top Retail Voice (2025), and RTIH Top 100 Retail Tech Influencer (2025). Helping brands connect with today’s modern shopper.
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