Shopper Missions
Tom LimongelloThe unfiltered take between episodes. From the host of The Middlemen Podcast.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 5 years ago | Last Issue | a month ago |
| Active | |||||
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middlemen.substack.comLatest Issues
Retail Media Isn’t a Cart. Commerce Media Can’t Mean Everything.
To tell you the truth, I was lowkenuinely (low-key, genuinely) going to just delete the segment Todd had on defining Commerce Media from the recent episode with Collin Colburn of the IAB. I was sitting there editing and I heard Todd say:
...
This Shit’s Not Working…
I was on my way back from a very productive trip to Possible in Miami, and was in the Fort Lauderdale Centurion lounge eating dinner and I made the nearly fatal mistake of going back up to get a salad. I thought I had food poisoning. Then,...
Does Scale Still Win?
Back in 2019, there was a project at Quotient to figure out why Giant Eagle was so difficult for our sales team to sell. Pre-COVID, when most retail media outside of Amazon and Walmart consisted of offsite audience extension rather than spo...
Cannes Demos
My Cannes demos are different. One started before Cannes, and they all came through previous podcast guests or product leaders I’d worked with before. We didn’t have to respect the script.
The first was with Trevor Narayan from Koddi.
S...
Price Distortion Island
You’ve experienced this before. You’re away from home and you’ve looked at a menu and seen that the price of beer is so high that you chose a wine or cocktail instead. The relative prices of things can change your behavior quickly, and make...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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