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Latest Issues

The case for climbing cringe mountain

My first ever LinkedIn post sat in my drafts for four days - well, my iPhone notes app because LinkedIn’s draft feature didn’t exist back then.

I rewrote it about fifteen times, convinced myself it was too try-hard, then not try-hard enoug...

16 days ago
32
4

The case for doing less for your community.

People ask me a lot about how we’ve built our community. Not just the scale of it (the 750,000 followers, the 600-plus paying members, the sold-out events) but the intimacy of it. The fact that it still feels, to a lot of people inside it,...

23 days ago
31
3

The case for being inconsistent, on purpose

I missed two weeks of The Case recently.

Not in a dramatic “I need to step away” way, not with a note or an explanation or a pinned post about taking care of myself. I just didn’t post, and then I came back (hi!) and we carried on.

And su...

a month ago
40
1

The case for being more casual on LinkedIn (please, I'm begging)

You probably don’t know this about me, but I have a very complicated relationship with LinkedIn.

I’ve built my entire career on it. I love it, I will go to bat for it in any room, and if you’ve followed me for more than five minutes you’ll...

a month ago
148
29

The case for cashing in on community

Every creator I know is sitting on an audience they’re under-leveraging - not because they’re not working hard enough, not because they don’t have the talent, but because they’re optimising for the wrong thing. Follower count, reach, views,...

2 months ago
31
5

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SubscribersEngagement79Monthly Web Visits
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Authors

The writers behind this newsletter.

  • sophie

    creator + founder @ pretty little marketer

  • Jessica Haberland

    twenty-something marketing girly who can't stop won't stop yapping \ud83d\udc95\ud83d\udc44\ud83e\udef6\ud83c\udffc\ud83e\udee7\ud83e\ude77\ud83e\udebd

  • Ellie Kime

    if this was msn messenger, this bio would be an all time low lyric and a wilted rose emoticon, but as its substack I'm suppose I'll tell you I'm writing about enthusiasm and why being yourself is the greatest thing you can do instead (\ud83e\udd40)

  • elissawardrop

    Hej!

  • Michelle Blaser

    Author of The Pollinatr, the cultural insights newsletter for brand builders

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