Target Burn
Peter PrestonAn occasional email from a co-founder building and operating a (mostly) bootstrapped SaaS.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 197 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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targetburn.comLatest Issues
Is 72 good?
Two customers asked me some version of “what does good look like?” in the last two weeks. Different companies, same question.
If you’re building anything data-shaped, you get this constantly. What am I looking at? What does it mean? Is th...
Give it a mission, not a project
I ran a caffeinate command in terminal before I gave Claude’s new Fable model its first real task. Thought it would take a while.
Went and made coffee. Had some lunch. Walked past the computer a few minutes later.
Done.
The prompt was de...
The real cost of a poor-fit customer
I’ve been that customer. Maybe you have, too?
I wasn’t the difficult customer, nor the churned customer. I was the aspirational fit. The one who had every intention of using the tool, but was too small, too early, and too unready for it....
The lifter’s price
I told a consultant we’re working with that the work with her doesn’t feel like getting put through a process. She wrote back something I’ve been noodling on:
When she moved from founder to advisory, she made herself a promise. To only wor...
AI knows the next best action. That's the problem.
For a long time, one of the hardest questions for any team drowning in data was: “So what?” You’ve got the signal, but what do you actually do with it?
That question just got a lot easier to answer. Point a decent AI model at a pile of si...
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