Target Burn
Peter PrestonAn occasional email from a co-founder building and operating a (mostly) bootstrapped SaaS.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 211 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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targetburn.comLatest Issues
Short attention span theater
I’ve figured out something about my $200-a-month AI subscriptions: I’m getting more out of them in tokens alone than I’m paying for.
Duh.
If I were on pay-per-token, I’d spend heaps more. It’s a simple arbitrage, right? The labs know exa...
When the memory is the problem
The same capability that makes AI models useful is also what keeps them from doing certain jobs well.
When you load a model with everything you know about your business – every assumption, every framework, every belief you’ve built up over...
Expansion is product working. New logos are growth working.
Expansion revenue and new logos both read as growth. They’re not the same signal, and treating them like they are is how you end up confused about what’s actually working.
Trust me, I’ve been there. I’m your blended number guy. This is a l...
Build vs buy in the age of AI
“We can build that ourselves.”
I keep hearing it. It’s hard to know how to take it if you’re building software for a living.
A salesperson can describe exactly what they need, hand it to Claude or Codex, and have something functional over...
Right words, wrong people
We spent two years saying the exact words our buyers use – to the people who were not our buyer.
This morning a head of sales at a Series B software company used our language back at me, word for word, on a discovery call. It was totally...
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