Target Burn
Peter PrestonAn occasional email from a co-founder building and operating a (mostly) bootstrapped SaaS.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 205 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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targetburn.comLatest Issues
"I wish I had a problem my spreadsheet couldn't handle."
Selling to startups is a bad idea.
I’ve been circling this thought for a while. A call this morning made it clear.
I was on with a founder in sales tech, with high growth potential, building in a blood-red ocean. Wicked smart and moving...
This is where the money is going in software
I’m a software founder. so yeah, I want to believe software wins even in a world where everyone wants to build their own tools.
So when Markie Wagner published “Return on Tokens“ -- AI is a compiler, not a runtime, it has no goals, work de...
What your product is becoming
The signal is the reason to reach out. Max Mitcham proved it at Trigify: he says he got 48 meetings from a list of 120 leads using his own tool + Claude Code. In Max’s framing, timing and relevancy beat personalization every time.
He’s rig...
Systems of action are so hot right now
Dashboards don’t drive anything. Alerts that fire when the good or bad signals happen are what kick off the work.
This morning I pulled up the new dashboards the team’s been building in beta. They look good. They surface the right data. Th...
The activation window is collapsing
We give people 30 days to try Accoil. For a long time I let that number run my thinking: 30-day trial, so we’ve got 30 days to win them over. Check in around day 30, see how it’s looking, try to rescue it or send a thank-you note.
That’s b...
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