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The Closing Line

Dustin Gouker
Hundreds of paid subscribers

US gambling industry news, opinions and analysis, with a focus on sports betting and online gambling.

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Issues624Founded3 years agoLast Issue45 hours ago
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Latest Issues

Everybody In Sports Betting Is Building The Same Thing: Parlays (Or Combos)

Parlays now account for roughly one-third of all money wagered with American sportsbooks—and closer to two-thirds of operator revenue. Those numbers are trending even higher for prediction markets.

Underdog launched its federally regulated...

45 hours ago
7

This Might Be The Bleakest Thing I Have Read About Gambling

Truth be told, I don’t get disturbed by much. But this headline/story from Bloomberg was one that made me rub my temples in dismay:

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Gen Z Is Moving Money From Stocks to Sports Betting in Wealth Plans: About 26% of Gen Z in...

3 days ago
10

There’s A Lot Of Polymarket On MLB TV

G2E is where the global gaming industry comes together to navigate what’s next—delivering an all-in-one experience designed to move business forward. With actionable insights, high-value connections, and real-world solutions, G2E delivers v...

4 days ago
3

The Handle: New York Sports Betting Soars In Best-Ever July

Handle and revenue were both up around 35% from last July, with this year's World Cup dutifully bridging the typical summertime gap in betting volume

July is already shaping up to be a mammoth month for US sports betting operators, with Ne...

4 days ago
1
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The Cashout: New York Sportsbooks Win $214 Million In July As Hold More Than Doubles

Gambling news roundup: CFTC tells prediction markets to drop sportsbook-style odds; Bodog returns as a media brand.

The Closing Line provides gambling industry data and analysis in The Cashout every week to paid subscribers, along with a n...

5 days ago
4
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Authors

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  • Dustin Gouker

    I write two newsletters: The Closing Line on the U.S. gambling industry, and The Event Horizon on prediction markets. I am a longtime gambling industry journalist, analyst and consultant covering sports betting, online gambling and beyond.

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