The Funnel is Dead
Randy Giusto đź‘“Straight talk each month about business challenges ahead, and frameworks to stay ahead of them.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 7 months ago | Last Issue | 2 months ago |
| Active | |||||
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thefunnelisdead.substack.comLatest Issues
Wine Doesn't Have a Marketing Problem. It Has a Math Problem
Photo by Randy Giusto, Biddle Ranch Vineyard, San Luis Obispo, California
Here are four underlying issues impacting the U.S. wine industry today. They help to create a perfect storm that growers, wineries, and intermediaries that serve the...
AI Detectors, Watermarks, and Destructive Book Scanning Threads to Pull On
Photo by Randy Giusto, not AI
The AI Detector’s Dilemma
It’s been 24 days since Substack turned on Pangram. We’ve been arguing about it ever since. There are valid arguments on both sides, and invalid ones too. But there is also no com...
LinkedIn’s “Seems Like AI Slop” Feature is Another Witch Hunt
An ode to the Python family
LinkedIn has quietly rolled out a new feature that it says will reduce the volume of AI slop on the platform. The move is part of a broader push to combat the onslaught of AI slop, much of it engineered by Linke...
LinkedIn’s Platform Is Working. Just Not for You.
LinkedIn has a problem it created and profits from. It cannot fix it without dismantling its business model.
The platform that built professional credibility on authentic professional connections is now the most AI-saturated social network...
The AI Research Assistant Everyone Needs
I was working with a founder recently to provide feedback on a new platform. Several customer segments were in play, and it would have been easy to chase anyone who showed interest. The team’s real questions cut deeper: Which segments? How...
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The writers behind this newsletter.
Straight talk about business challenges ahead, and frameworks to stay ahead of them. I left the Bay Area to see things in an unfiltered way. I work with leaders to inform strategy, after 30 years in information services, marketing research and media.
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