Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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mattheinz.substack.comLatest Issues
One Team + Multiple Operating Models = Compounding Drag
A product launch comes apart because an executive objects to a key element late in the process.
That should just create a bad afternoon.
Instead, it takes the whole launch down because the one person holding the full plan is out of the co...
Your AI Visibility Report Is Mostly Made Up
Answer-engine tools, and there are a growing number of them, often share the same three slides:
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Here are the prompts your buyers use to find you.
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Here’s where you show up in the answer.
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Here’s the competitor showing up above...
Your Scoring Model Only Knows One Kind of Buyer
Most scoring models in B2B are measuring the wrong thing.
Just because someone clicked on your website a number of times doesn’t make them qualified. Just because they attended your last three webinars doesn’t mean they’re sales ready. It...
We've Forgotten How to Hire a Marketing Leader
A marketing leader I know recently spent weeks building a full 12-month marketing plan for a final-round interview. Building blocks, value proposition, messaging, integrated campaigns, budget, quarterly allocations, a dashboard, the sales a...
Your ICP should be more like a wiki than a document
We feel better when things are documented and published. Consistent, tangible, official. But sometimes fluid is better.
Messier? Yep! But when your market and customers are changing this fast, you need to embrace fluidity instead of fighti...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
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