Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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mattheinz.substack.comLatest Issues
Brand Is a Dirty Word in B2B and That's Our Fault
Many B2B CMOs don’t use the word “brand” anymore. Some in fact call it “demand creation” instead because brand had gathered too much baggage - especially with the CFO.
We can argue about whether the new name describes the work better than...
Life Lessons from a 50 Year Old
This is a picture of Beth and me on the wall of my basement office, from back when I was a lot skinnier and a lot younger.
I turn 50 today (or more accurately, as my mom reminds me annually, tonight).
Every lesson below would have been us...
I Still Think Sales Should Report Into Marketing
Sangram Vajre (whom I truly love and respect) recently called me out by name on a livestream.
I wasn’t there. A couple friends who were messaged me to tell me about it, which is its own kind of fun. The line from Sangram, more or less: I l...
AI Is Making Your Best People Slower
Our Friday CMO Coffee Talk sessions can be organized chaos. A live conversation on video while the Zoom chat goes nuts.
A couple weeks ago, the chat was filled with people tired of AI.
These weren’t skeptics or holdouts. They were marketi...
One Team + Multiple Operating Models = Compounding Drag
A product launch comes apart because an executive objects to a key element late in the process.
That should just create a bad afternoon.
Instead, it takes the whole launch down because the one person holding the full plan is out of the co...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
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