Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | a year ago | Last Issue | 21 days ago |
| Active | |||||
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mattheinz.substack.comLatest Issues
How to Come Back From Vacation Without the Panic
On Tuesday afternoon I’ll close this laptop and head to San Diego (Encinitas more specifically #iykyk) with my family. I won’t touch this laptop again until Monday, July 20th.
I used to dread that. Not the vacation, of course. The day AFTE...
The Organic Search Pity Party Is Over
I LOVE asking a room of marketers for their latest or best dumpster fire. One CMO last week didn’t hesitate (and her story is becoming more frequent). Her organic search traffic was sliding, month over month, and nothing she tried was bring...
Most GTM Alignment Is Theater
I’m working on a new presentation on sales and marketing alignment that will debut at an event in Tokyo this August, and the preparation has given me a chance to revisit some best practices and frameworks on GTM alignment, updating plenty o...
The Human Element of Community Cannot Be Automated (So I Let AI Do The Rest)
CMO Coffee Talk members in line at Franklin’s BBQ in Austin during our third-annual “CMO Meat-Up Weekend”, March 2026
Running a healthy, vibrant community is an honor, and what you see above the surface is truly the fun stuff.
The convers...
We’ve Been Using AI Like a Genie
On Monday I asked Claude to summarize a sales call.
I got back what you’d expect. A tidy recap, bullet points I could have probably guessed without sitting through the entire conversation. It looked useful and helped with almost nothing....
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
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