Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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mattheinz.substack.comLatest Issues
We've Forgotten How to Hire a Marketing Leader
A marketing leader I know recently spent weeks building a full 12-month marketing plan for a final-round interview. Building blocks, value proposition, messaging, integrated campaigns, budget, quarterly allocations, a dashboard, the sales a...
Your ICP should be more like a wiki than a document
We feel better when things are documented and published. Consistent, tangible, official. But sometimes fluid is better.
Messier? Yep! But when your market and customers are changing this fast, you need to embrace fluidity instead of fighti...
How to Come Back From Vacation Without the Panic
On Tuesday afternoon I’ll close this laptop and head to San Diego (Encinitas more specifically #iykyk) with my family. I won’t touch this laptop again until Monday, July 20th.
I used to dread that. Not the vacation, of course. The day AFTE...
The Organic Search Pity Party Is Over
I LOVE asking a room of marketers for their latest or best dumpster fire. One CMO last week didn’t hesitate (and her story is becoming more frequent). Her organic search traffic was sliding, month over month, and nothing she tried was bring...
Most GTM Alignment Is Theater
I’m working on a new presentation on sales and marketing alignment that will debut at an event in Tokyo this August, and the preparation has given me a chance to revisit some best practices and frameworks on GTM alignment, updating plenty o...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
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