Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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mattheinz.substack.comLatest Issues
Giving Up Control Is the Hardest (and Best) Thing I've Done as a Founder
Earlier this month I announced that Jenn Steele joined Heinz Marketing as our President and COO. The announcement covered the true and easy part. She is exceptional, and her running the business frees me up for the work I should be doing: c...
Twice the Pipeline (And Counting) From the Same Reputation
Every morning a digest lands in my inbox telling me who I should reach out to that day, and why.
A new CMO, a few weeks into the job at a company that fits our ICP almost perfectly. A company that just closed a growth round. Another that o...
Marketing’s AI Gap Is Widening (and It Isn’t the Models’ Fault)
The volume of chatter about AI among marketing executives and practitioners keeps growing, and more and more of it is about governance and permissions. This includes mandated systems, unapproved platforms and why the tools people use (or wa...
Six Leadership Lessons from a Layoff Announcement
Every one of your employees holds a big bowl. That bowl is filled with what they believe to be true about their job, their team and their future.
If you don’t fill that bowl, someone else will fill it for you. Rumors, untruths, the worst-c...
What Your Analyst Knows That ChatGPT Doesn't
A seasoned analyst is still worth their weight in gold.
That’s not exactly a popular take these days. I’ve heard many marketing leaders ask their peers whether (or when) AI is replacing the analysts. Many, for example, don’t ask the analys...
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Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
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