Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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mattheinz.substack.comLatest Issues
Six Leadership Lessons from a Layoff Announcement
Every one of your employees holds a big bowl. That bowl is filled with what they believe to be true about their job, their team and their future.
If you don’t fill that bowl, someone else will fill it for you. Rumors, untruths, the worst-c...
What Your Analyst Knows That ChatGPT Doesn't
A seasoned analyst is still worth their weight in gold.
That’s not exactly a popular take these days. I’ve heard many marketing leaders ask their peers whether (or when) AI is replacing the analysts. Many, for example, don’t ask the analys...
You Don't Need a PowerPoint Template Anymore
A friend last week told me that his company doesn’t bother maintaining corporate PowerPoint templates anymore.
Everyone has a skill installed instead. It’s managed through a plugin marketplace, so when he publishes an update, it gets pushe...
Marketing Never Got Automated
Lord knows I’ve built a ton of lead scoring models. For clients, for our own pipeline, on conference room whiteboards with sales leaders arguing over whether a webinar attendee deserves ten points or fifteen. You haven’t truly lived until a...
Brand Is a Dirty Word in B2B and That's Our Fault
Many B2B CMOs don’t use the word “brand” anymore. Some in fact call it “demand creation” instead because brand had gathered too much baggage - especially with the CFO.
We can argue about whether the new name describes the work better than...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
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