Matt Heinz
Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!).
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
Read this Newsletter
mattheinz.substack.comLatest Issues
Why “High-Stakes Human Trust” Will Outlast AI
AI is extraordinary at pattern recognition, summarization, and prediction.
It can draft legal briefs, analyze medical images, generate financial models, write code, and produce marketing campaigns in seconds. And both research and recent v...
Nine Takeaways on Virtual Event Strategy in 2026
Virtual events are here to stay — but the way smart marketing teams design, measure, and operationalize them is changing fast.
In a recent conversation with Zoom’s Cheri Hulse and Rajul Shah on what’s ahead for virtual events in 2026, we m...
A specific week-by-week plan to extend and expand the impact of your SKO
A great sales kick-off (SKO) creates belief, clarity, and urgency.
If you want the momentum to stick, you need to treat SKO as a launch point, not a finish line. All too often we put a ton of time, money and resources into that event, the...
Late-Stage Deal Rescue: Three Strategies That Deliver Closed-Won Faster
When I analyzed a year’s worth of CMO Coffee Talk discussion threads at the end of 2025, I was surprised to see “late stage deal rescue” come up so frequently. Surprised and delighted!
Most pipelines don’t fail for lack of activity—they st...
Practical AI that actually ships work
Generative AI proves itself when it moves real work off people’s plates—shortening cycle times, reducing rework, and speeding decisions. Below are three use-cases CMOs are scaling now.
1) Content operations that cut cycle time (and cost...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Matt Heinz.
| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Founder/president of Heinz Marketing, 20+ years of B2B GTM experience, mistakes, best practices and cautionary tales. Open book, lifelong learner, connector.
Frequently Asked Questions
How can I access the email archive for Matt Heinz?
You can find recent issues that have been published by Matt Heinz on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Matt Heinz have?
To see how many people subscribe to Matt Heinz, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Matt Heinz?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Matt Heinz as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Matt Heinz?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Matt Heinz using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Matt Heinz?
Scroll up to where it says Related Newsletters to see other publications like Matt Heinz. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Matt Heinz?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.