The New Consumer (on Substack)
Dan FrommerA publication about how and why people spend their time and money, Substack edition.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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substack.newconsumer.comLatest Issues
Thorne and the design language of trust
Just minimalist enough. And a reminder of what good design can buy your brand.
Hello hello! It’s Dan Frommer, back with The New Consumer. Back home(!) in Paris after an extended US visit, international move, and a late-summer breather. Wel...
The 25 brands consumers most identify with — and the 25 they aspire to
Nike is who they are. Gucci is who they want to be.
Hello hello! It’s Dan Frommer, back with The New Consumer, and back in sunny Los Angeles for the next month — let me know if you’re around. I knew I was back in the US when I walked into...
Meet the Optimizers
In our Consumer Trends research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
Hello hello! It’s Dan Frommer, back with The New Consumer. How are you?
Introducing the Consumer Trends 2026 Mid-Year Report
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.
This latest Consumer Trends report is a 93-slide presentation that you can view and download for free. Because this is Substack, here’s a...
Early AI shopping data shows a shorter funnel with higher conversion
Hello hello! It’s Dan Frommer, back with The New Consumer, en route to New York, where I’ll be speaking next Monday afternoon, June 29, at the Summer Fancy Food Show — come to my presentation!
Merci beaucoup to the Five Seasons Ventures te...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The New Consumer.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder and Editor in Chief of The New Consumer
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