The New Consumer (on Substack)
Dan FrommerA publication about how and why people spend their time and money, Substack edition.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | substack.newconsumer.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Obvious Shirts and the business of fandom
How a Chicago Cubs superfan built a multi-million-dollar merch business without spending on ads — and why staying niche might be better than trying to scale.
Chase’s $800 Sapphire Reserve: The math is messy, but the strategy is brilliant
Chase and Amex are transforming credit cards into lifestyle subscriptions, designed to redirect your spending. (And for the first time, I’m reconsidering my membership.)
How consumers are using — and thinking about — AI right now
Gen. Z uses AI more than any other generation. They’re also seriously skeptical.
Erewhon is going to crush it in NYC (eventually)
Sorry, that tiny kiosk inside a Kith club doesn’t really count. Also: Lululemon’s stale sweats, PwC’s sketchy holiday forecast, and more.
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Authors
The writers behind this newsletter.
Founder and Editor in Chief of The New Consumer
Frequently Asked Questions
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