The Sweet Spot
Pollyanna WardI’m a believer in keeping the marketing fundamentals whilst adapting the tactics to meet the changes in the world. This is where I'll curate my perspectives to help you filter through all the noise.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | pollyannaward.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Are campaign phases irrelevant?
I’ve lost count on how many times I’ve sat through campaign meetings where I’ve seen the slide that I imagine most people reading this are familiar with: ‘We’ll bring our campaign to life through a 3 phased approach: Tease, Launch, Sustain’...
Community vs growth? It doesn't have to be either / or
Pop ups, running clubs, coffee raves, walk and talks, themed dinners, meet ups, product launch events. You’ve seen all of these and more on your social feeds and in the trade press. I think we can all agree that ‘community’ is in vogue, but...
Brand worlds are built in the ‘boring’ places too
As a brand builder at heart, this whole idea of bringing your brand to life across multiple touchpoints in a cohesive and exciting way that is more immersive than just a fleeting impression in an ad, is what makes me absolutely buzzing to b...
AI doesn't magically make things good, it makes things MORE.
Many years ago I met up with a freelancing friend to chat about how their experience in winning clients and contracts. He shared loads of great advice, but the one line that stuck with me was, ‘I might not be the best, but I’m the fastest.’...
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Authors
The writers behind this newsletter.
Sitting at the intersection of marketing fundamentals and shiny new objects, I aim to uncover the sweet spot for brands to help them adapt and grow.
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