Reletter
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The Well by Mimir

Maddie Kelley, Neema Amin

Entrepreneurship from the messy beginning. A weekly newsletter for early-stage founders, by an early-stage founder.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues45Foundeda year agoLast Issue11 days ago
Active

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maddiekelley.substack.com
Artwork for The Well by Mimir

Latest Issues

You’re burnt out because you don’t know how to receive

Last time we hung out, I was about to start a new job and had no idea what it was going to teach me. After just one week, I didn’t expect the first lesson to come so soon.

I wrote in my notes app, “holy shit transitions are hard.”

I knew...

11 days ago
7
5

You suck at manifesting because you want control

For the past year, I have been working my butt off in hopes of earning a promotion. I took on a bunch of new responsibilities, exceeded all my measurable metrics, and handled jobs outside of my scope. Earlier, the mid-year promotion cycle w...

a month ago
233
56

Death by a thousand templates

Open your instagram feed right now. It’s okay, I’ll wait here. Scroll for one minute. You can’t swing a dead cat in there without hitting butter yellow text overlay on a “candid” photo, or “hot girls do x,” or the same Canva intro, with the...

2 months ago
11
6

My company is a pop star, not a brand

I didn’t want to be an entrepreneur when I was little. I wanted to be a pop star. But I didn’t have the talent to make that dream feel like an option. So I did what you do when you can’t chase your dream directly: obsess over the world arou...

2 months ago
4

Turns out my idea was illegal

When I decided to start my skincare company, Kelley, I decided on one self-imposed rule that I refuse to compromise: a product ingredient label the customer could read and understand in 5 seconds.

I had assumed that the big brands whose la...

2 months ago
11
13

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Authors

The writers behind this newsletter.

  • Maddie Kelley

    Founder of Kelley Beauty \ud83e\udee7 Host of Mimir the podcast for early stage founders ✨ cat mom \ud83d\udc08\ud83d\udc08

  • Neema Amin

    Wealth is never just about the money. Essays from the inside on the psychology of what wealth does to identity. For high achievers who look successful on paper and have started asking, is this still the plan?

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