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The Well by Mimir

Maddie Kelley

Essays on building and what it means to be a founder before you've figured it all out. Because no one should build alone.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues32Founded8 months agoLast Issue9 days ago
Active

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maddiekelley.substack.com
Artwork for The Well by Mimir

Latest Issues

The post my fiancé told me not to publish

Welcome to The Well. I write about entrepreneurship from the messy beginning. I'm Maddie, founder of Kelley Beauty (my first business), and host of Mimir, the podcast for early-stage founders. If any of this resonates, share it with a frien...

9 days ago
20
11

The price rapid growth requires

Welcome to The Well. I write about entrepreneurship, not from the highlight reel, but while it's being built. I'm Maddie, host of Mimir the podcast for early-stage founders, and I'm building my first beauty company from scratch! If any of t...

16 days ago
16
8

How to win Coachella as a small business

Welcome back to Issue 02 of the Raven Report. My biweekly sweep of funding news, VC chatter, and brand culture, all in service of testing my thesis that money follows mission. Most issues cover four or five different stories.... but this on...

a month ago
6
2

Week one is critical as f*ck

Welcome to The Well. I write about entrepreneurship, but not from the highlight reel. While it's being built, in real time. I'm Maddie. I host a podcast called Mimir for early-stage founders, and I'm building my first beauty company from sc...

a month ago
9
4

This post may contain hope

Music has always been a huge part of my life. More than just singing in my car. For me, certain songs capture a memory, and if you strung them together it would amount to the score of the movie about my life.

I’m sure you all have songs th...

a month ago
11
18

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  • Maddie Kelley

    Founder of Kelley Beauty \ud83e\udee7 Host of Mimir the podcast for early stage founders ✨ cat mom \ud83d\udc08\ud83d\udc08

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