The Well by Mimir
Maddie Kelley, Neema AminEntrepreneurship from the messy beginning. A weekly newsletter for early-stage founders, by an early-stage founder.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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maddiekelley.substack.comLatest Issues
Death by a thousand templates
Open your instagram feed right now. It’s okay, I’ll wait here. Scroll for one minute. You can’t swing a dead cat in there without hitting butter yellow text overlay on a “candid” photo, or “hot girls do x,” or the same Canva intro, with the...
My company is a pop star, not a brand
I didn’t want to be an entrepreneur when I was little. I wanted to be a pop star. But I didn’t have the talent to make that dream feel like an option. So I did what you do when you can’t chase your dream directly: obsess over the world arou...
Turns out my idea was illegal
When I decided to start my skincare company, Kelley, I decided on one self-imposed rule that I refuse to compromise: a product ingredient label the customer could read and understand in 5 seconds.
I had assumed that the big brands whose la...
My cat wants attention and so does my inner saboteur
Welcome to The Well. I'm Maddie, founder of Kelley Beauty (my first business), and host of Mimir, the podcast for early-stage founders. I write for all the other early stage entrepreneurs because no one should build alone. If any of this re...
Beauty is hot. Your mission is (sadly) not.
Welcome to The Well. I write about entrepreneurship realness. I'm Maddie, founder of Kelley Beauty (my first business), and host of Mimir, the podcast for early-stage founders. If any of this resonates, share it with a friend, or message me...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Kelley Beauty \ud83e\udee7 Host of Mimir the podcast for early stage founders ✨ cat mom \ud83d\udc08\ud83d\udc08
For high achievers who look successful on paper but can't say why it stopped feeling enough. 20+ years in consulting, asking what nobody at the top says out loud: Is this enough? Helping you think through what a life you don't need to escape takes.
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