Overfitted
Ruchin KulkarniThe market overfits to noise. We try not to.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 178 | Founded | 5 years ago | Last Issue | 2 years ago |
| Active | |||||
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topofthelyne.substack.comLatest Issues
Black Friday: Crystal Ball 🔮
In a 2014 Guardian article titled “Surviving Black Friday: A Scientific Guide”, neuroscientist and author Dean Burnett suggests the following tips for Black Friday shoppers:
- Stay awake - Sleepy shoppers make bad decisions. Decisions su...
Black Friday: From a local police nightmare to a $70B global event
In 2024, Black Friday will be officially celebrated in 129 of the 195 recognized countries worldwide.
Only Christmas (160+ countries) and Ramadan (120+) have comparable international participation.
Religion? We identify as devout consume...
Codifying Liquid Death's Disruption
There’s a reason why Coke, despite maximal brand awareness, spends 4 billion dollars on ads every year.
In the 1960s, social psychologist Robert Zajonc found himself possessed with the idea of the “mere exposure effect.” His observation wa...
What's in the box?
It’s important to remember that the Svalbard archipelago is the most geopolitically secure place in the world.
Here in Svalbard, in a large steel vault located 200 meters below thick permafrost and reaching another 300 meters into the sid...
Our conference season watchlist
It started off innocently enough.
A conference here, a tech summit there. Until September became Techtember and established its monopoly over the conference calendar.
June to September (colorized)
In the mid-1800s, the early wave of go...
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Authors
The writers behind this newsletter.
Co-founder at Toplyne | Previously investor at Sequoia
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