The Collab Lab
Started FrutaPOP and pioneered a new category in RTDs: low-alc boozy ice pops. Have collaborated with hundreds of brands, producing 30M ice pops and counting! Now, I’m sharing my easily digestible byte-sized musings on brand collabs and pop culture.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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thecollablabnewsletter.substack.comLatest Issues
Beyond the Logo: Creating Branded Activations That POP
Fashion has always been part of our story at FrutaPOP and The Collab Lab. And New York Fashion Week has always held a special place for us. We love fashion, creativity, and the way a great brand can create an entire world around itself. And...
Why We Started The Collab Lab
The Collab Lab: a first-of-its-kind agency helping CPG brands go from concept to launch; supporting you throughout your entire product journey and helping with everything from product development, package design, production to branded activ...
Welcome to The Collab Lab
After creating our own product (hi, FrutaPOP) and an entirely new category within the CPG and alcohol space (hi, boozy ice pops) and after working with some of the world’s largest beverage brands, corporations, and top chefs to create alcoh...
From Bold Wallpaper to Glass Blocks: 5 Design Trends I Loved at the 2025 Kips Bay Decorator Show House
Volunteering as a docent at the Kips Bay Decorator Show House in New York was like stepping into a living daydream. Each room offered something new: bold statements, quiet elegance, unexpected textures. Each room had its own mood, message,...
Hot Collab Summer: A juicy look back at our most unforgettable collabs this summer
Broadway Show Themed Boozy Ice POPs to Celebrate The Tony Awards
A taste of the Tony’s! We celebrated the Tony Awards at a pre-party with themed Broadway show boozy + mocktail ice pops with fun flavors to match! For Stranger Things: The Fi...
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For CPG brands + entrepreneurs with big ideas. We help brands go from concept to launch. We've collaborated with 200+ brands, producing 30M ice pops and counting! Now, we're sharing our easily digestible byte-sized musings on brand collabs.
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