The Collab Lab
Started FrutaPOP and pioneered a new category in RTDs: low-alc boozy ice pops. Have collaborated with hundreds of brands, producing 30M ice pops and counting! Now, I’m sharing my easily digestible byte-sized musings on brand collabs and pop culture.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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thecollablabnewsletter.substack.comLatest Issues
Trick or Treat? Something Spooky Is Happening in CPG
From unexpected brand collaborations to limited-edition product drops, holiday launches are becoming bigger, bolder, and more creative than ever. But why are we seeing so many of them, and what makes them resonate with consumers? I think th...
Beyond the Logo: Creating Branded Activations That POP
Fashion has always been part of our story at FrutaPOP and The Collab Lab. And New York Fashion Week has always held a special place for us. We love fashion, creativity, and the way a great brand can create an entire world around itself. And...
Why We Started The Collab Lab
The Collab Lab: a first-of-its-kind agency helping CPG brands go from concept to launch; supporting you throughout your entire product journey and helping with everything from product development, package design, production to branded activ...
Welcome to The Collab Lab
After creating our own product (hi, FrutaPOP) and an entirely new category within the CPG and alcohol space (hi, boozy ice pops) and after working with some of the world’s largest beverage brands, corporations, and top chefs to create alcoh...
From Bold Wallpaper to Glass Blocks: 5 Design Trends I Loved at the 2025 Kips Bay Decorator Show House
Volunteering as a docent at the Kips Bay Decorator Show House in New York was like stepping into a living daydream. Each room offered something new: bold statements, quiet elegance, unexpected textures. Each room had its own mood, message,...
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For CPG brands + entrepreneurs with big ideas. We help brands go from concept to launch. We've collaborated with 200+ brands, producing 30M ice pops and counting! Now, we're sharing our easily digestible byte-sized musings on brand collabs.
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