Trail Names
Mason ColbyMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Subscribers | Read | masoncolby.substack.com |
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Latest Issues
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Trail Names #27 - Naming is a folk process
This post strays from outdoor industry naming to focus on creativity and attention. And naming. I had some thoughts floating around in my dome over the Thanksgiving holidays and nowhere to put them. Then it occurred to me that I have a Subs...
Trail Names #26 - Taking inventory
It has been one year of Trail Names. I didn’t really know what to expect when I started writing about names in the outdoor industry. I wasn’t sure I could find interesting categories and topics month after month, but it has been fascinating...
Trail Names #25 - Flowers on Surlys
Trail Names #25 comes from the keyboard of Bullhorn founder and author of The Naming Book, Brad Flowers. Brad is the guy who got me into naming, so this is a special treat. Before he founded Bullhorn, Brad ran an excellent local bike shop, ...
Trail Names #24 - Sandals
Last week was the first Business of Naming conference in Berkeley (amazing – mark your calendar for next year), and I went out early to spend a few days exploring the Monterey Bay area. Sandals were the perfect footwear for day hikes around...
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Authors
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I like words and language. I like being outside. "I know noble accents And lucid, inescapable rhythms; But I know, too, That the blackbird is involved In what I know." -Wallace Stevens
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