The B2B Stack
Mike HartyOperator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 114 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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theb2bstack.comLatest Issues
Segment vs Signal: How To Actually Run B2B Programmatic Advertising & Engage The Buying Committee
Most people running B2B programmatic think their data is precise because it has a job title attached to it. A VP of IT at a named account feels like a solved targeting problem. It isn’t. It’s a segment, dressed up to look like a signal, and...
The Xerox Strategy: Why B2B's Best Answer To The Dark Funnel Is Becoming A Verb, Not Just A Vendor
Most B2B marketers think the dark funnel is a problem waiting for a better tool.
Sharper identity resolution, a persistent ID that survives a rejected cookie, a CRM finally stitched to organic and paid behaviour in one clean line. Give it...
The DOOH Paradox: 46% Of B2B Already Buys Billboards. Almost None Buy Them Right.
I’d have put money on this one. Ask a room full of B2B marketers how many of their peers run out of home and I’d have guessed low, single digits maybe, a rounding error next to LinkedIn and paid search. I’d have lost that bet, and lost it b...
The Account Graph Is Not an Identity Graph
Most of the industry uses “account graph” and “identity graph” as if they’re the same asset wearing two names. They aren’t. One of them is a genuinely rare thing to build properly, and it isn’t the one that gets the coverage number printed...
The Consent Tax
The prevailing belief, on both sides of the current fight in Brussels, is that cookie consent banners are basically fine in principle and just need fixing in practice.
Tighten the dark patterns, ban the pre-ticked boxes, make reject as ea...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The B2B Stack.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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