The B2B Stack
Mike HartySignals, Strategy, and Systems for Modern B2B Growth. Deep dives on programmatic media, ABM, GTM architecture, identity, attribution, and data-driven marketing — with tools to turn insight into pipeline.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 82 | Subscribers | Read | theb2bstack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Publicis Publicly Dumps TradeDesk + FreeWheel's MCP Shows Post-programmatic Future + LinkedIn Grand Ambitions + Measurement Battleground
The infrastructure layer of B2B programmatic is being redrawn. This week we saw Publicis become the third holding-co to slam TradeDesk, movements across M&A, and convergence between data players, moats and walled gardens.
The Dirty Secret of B2B Intent Data: Everyone Has It, Almost Nobody Uses It Right
There’s a moment I’ve witnessed inside dozens of B2B teams across my career.
Principal Media: The Billion-Dollar Game Your Agency Is Playing With Your Budget
A WPP whistleblower just cracked open the back office of the world's biggest media buyer. Here's what it means for every B2B brand running programmatic — and what you can do about it right now
How to Harmonise LinkedIn + Omnichannel Programmatic in the Dark Funnel Era
LinkedIn Is Not the Buying Journey And therefore B2B marketing has to expand beyond it
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Authors
The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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