The B2B Stack
Mike HartyOperator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 112 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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theb2bstack.comLatest Issues
The DOOH Paradox: 46% Of B2B Already Buys Billboards. Almost None Buy Them Right.
I’d have put money on this one. Ask a room full of B2B marketers how many of their peers run out of home and I’d have guessed low, single digits maybe, a rounding error next to LinkedIn and paid search. I’d have lost that bet, and lost it b...
The Account Graph Is Not an Identity Graph
Most of the industry uses “account graph” and “identity graph” as if they’re the same asset wearing two names. They aren’t. One of them is a genuinely rare thing to build properly, and it isn’t the one that gets the coverage number printed...
The Consent Tax
The prevailing belief, on both sides of the current fight in Brussels, is that cookie consent banners are basically fine in principle and just need fixing in practice.
Tighten the dark patterns, ban the pre-ticked boxes, make reject as ea...
Native Advertising Didn't Die. Now It's Signal-Aware And Back On Plan
Most B2B marketers think native advertising is a 2016 relic: sponsored listicles, “you won’t believe” thumbnails, the stuff that gave content marketing a bad name. That’s the wrong belief to carry through H2 2026. Native never went away. It...
Running Account-Based Advertising Globally: The Regional Fault Lines Nobody's Mapped Yet
A reader asked recently whether we could offer a point of view on trends, audience behaviour, messaging and regional nuance across markets. This intentionally isn’t a data-backed victory lap of what I have seen in each market, because my we...
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The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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