The B2B Stack
Mike HartyOperator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 109 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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theb2bstack.comLatest Issues
Native Advertising Didn't Die. Now It's Signal-Aware And Back On Plan
Most B2B marketers think native advertising is a 2016 relic: sponsored listicles, “you won’t believe” thumbnails, the stuff that gave content marketing a bad name. That’s the wrong belief to carry through H2 2026. Native never went away. It...
Running Account-Based Advertising Globally: The Regional Fault Lines Nobody's Mapped Yet
A reader asked recently whether we could offer a point of view on trends, audience behaviour, messaging and regional nuance across markets. This intentionally isn’t a data-backed victory lap of what I have seen in each market, because my we...
The Ultimate Account-Based (ABM) Measurement Glossary - Every Term You Need To Win the Pipeline Attribution Fight
There’s a meeting that repeats in almost every B2B organisation I’ve ever worked with. Marketing presents a pipeline influence number. Sales presents a completely different one. The CFO trusts neither, the CMO leaves with a smaller mandate...
How You Can Steer the Dark Funnel: How Paid Media Conditions the Agentic Buyer Before They Ever Open a Prompt
What you’ll learn in this article:
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Why AI-mediated research has become the most closed, least instrumentable version of the dark funnel that’s ever existed - and frankly there are no fast ‘fixes’
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Why buying an ad slot inside the...
The Observer's Paradox In B2B: Why Chasing Clicks Is Training Your Campaigns to Find the Wrong Buyers
Welcome back to The B2B Stack. A Substack note I posted a couple of weeks ago on the click-optimisation trap struck more of a nerve than I expected, so I want to properly finish the thought here: where the problem actually comes from, what...
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Authors
The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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