The B2B Stack
Mike HartyOperator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 105 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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theb2bstack.comLatest Issues
The Observer's Paradox In B2B: Why Chasing Clicks Is Training Your Campaigns to Find the Wrong Buyers
Welcome back to The B2B Stack. A Substack note I posted a couple of weeks ago on the click-optimisation trap struck more of a nerve than I expected, so I want to properly finish the thought here: where the problem actually comes from, what...
The Second Payroll: The Founder’s Bet Nobody’s Pricing In Yet
Welcome back to The B2B Stack. It’s been a while since I told a founder story rather than an adtech one and this week’s edition is that, seeded off a genuinely brilliant piece from Kyle Poyar’s Growth Unhinged. Worth reading in full if you...
The Bland Data Segment Is Dying. Here's What's Replacing It.
What you’ll learn in this article:
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Why “data intelligence” - a phrase getting a lot of air time at MadFest this week - actually means something specific, and why most of B2B programmatic doesn’t have it
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Why pre-canned, single-vend...
Cannes Lions 2026: What Seven Years Away Taught Me About How the Festival Has Changed & Why B2B Marketers Should Care
Welcome back to The B2B Stack. It’s been 3 weeks — a combination of a busy H1 finish, a very full product roadmap at FunnelFuel, and, a busy period of work travel between NYC and Cannes Lions. I’m just back from the latter, and wanted to pu...
Programmatic 2.0 quietly shipped on June 1st + FunnelFuel 33rd on Times 100 Fastest Growing Companies + Omnicom tells brands to go direct to Publisher + Your Buyer found a new front door
A quick personal note before the week’s news, because it would be odd to skip it.
This weekend, My business FunnelFuel.io landed at number 33 on the Sunday Times 100, Britain’s fastest-growing (and profitable) private companies. Fifth year...
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Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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