The B2B Stack
Mike HartySignals, Strategy, and Systems for Modern B2B Growth. Deep dives on programmatic media, ABM, GTM architecture, identity, attribution, and data-driven marketing — with tools to turn insight into pipeline.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 77 | Subscribers | Read | theb2bstack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From Match Rates to Moats: Programmatic Secrets + Why B2B Vendors Must Own Their Identity Layer
The industry says we solved cookies.
This Week in B2B Signals: OpenAI Ads + GA4 Gets Worse For B2B Again + LinkedIn's New Predicative Tools + more!
Lets dive into what has been happening in B2B paid media this week, and where else to start but the launch of OpenAi advertising within ChatGPT
Containerisation Is About to Rewire B2B Adtech — And A Post DSP Future Emerges
A deep dive innovation piece on the future of programmatic
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Authors
The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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