The B2B Stack
Mike HartyOperator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 100 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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theb2bstack.comLatest Issues
Are We About To Be Able To Target Online Cookie Rejectors Again? What the ICO's PECR Climbdown Means for B2B Addressability
For a decade, online advertising consent rules only ever tightened and addressable inventory only ever shrank. What started in Europe has gone global, leaving a trail of confusion and dubious legal standing. However in May the ICO quietly p...
The week your data layer got a landlord + LinkedIn launches + Longtail publishers get hit by Google again
Back to the usual Friday format today, where we look at what’s happened across the B2B tech stack this week, with a special focus on data driven ad channels. It was a big week, the week impartiality left the building when it comes to first...
The Ultimate B2B Programmatic Glossary - Everything You Need To Know About B2B's Most Under-Utilised Channel
A special edition of The B2B Stack. Not the Friday briefing.
Most adtech glossaries are written by vendors trying to make their product sound clever, or by SEO content farms paraphrasing the IAB. Neither group has bought a deal ID in ang...
The Containerised DSP: Why Fifteen Years of Programmatic Orthodoxy Just Ended
On the 28th of February 2026, Microsoft quietly switched off the DSP it had bought from AT&T four years earlier for around a billion dollars. The platform had previously been Xandr, and before that AppNexus — for more than a decade one of t...
Agentic Is Rewiring Advertising But In B2B It's Theatre. Substrate Is the Fix.
AdExchanger’s inaugural Programmatic AI event opens in Las Vegas today. Three days, headlined “Mastering the Shift to Intelligent Media,” pitched as the industry’s first dedicated forum for the practical realities of agent-led advertising....
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Authors
The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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