The B2B Stack
Mike HartyOperator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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theb2bstack.comLatest Issues
The Ultimate B2B Programmatic Glossary - Everything You Need To Know About B2B's Most Under-Utilised Channel
A special edition of The B2B Stack. Not the Friday briefing.
Most adtech glossaries are written by vendors trying to make their product sound clever, or by SEO content farms paraphrasing the IAB. Neither group has bought a deal ID in ang...
The Containerised DSP: Why Fifteen Years of Programmatic Orthodoxy Just Ended
On the 28th of February 2026, Microsoft quietly switched off the DSP it had bought from AT&T four years earlier for around a billion dollars. The platform had previously been Xandr, and before that AppNexus — for more than a decade one of t...
Agentic Is Rewiring Advertising But In B2B It's Theatre. Substrate Is the Fix.
AdExchanger’s inaugural Programmatic AI event opens in Las Vegas today. Three days, headlined “Mastering the Shift to Intelligent Media,” pitched as the industry’s first dedicated forum for the practical realities of agent-led advertising....
THE B2B STACK | 16 May — LinkedIn becomes the B2B identity layer + Google fixes B2B lead bidding + Meta says targeting is solved + Marketers leash the agents
The week the platforms stopped pretending B2B was just a corner of consumer
B2B has been negated for years when it comes to advertising technology, but the tides are changing and there are signs of increasing maturity around B2B and adtech...
The B2B Marketer’s Guide to High Value Actions + How To Combine Them With Bombora Intent Data
The wrong belief most B2B marketers carry
Got asked at an event a few weeks ago, “WTF is a HVA really?”
I’m guilty of using the term as if everyone’s clear on it. Let’s face it, that’s a solid adtech trait in itself, one that predates...
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The writers behind this newsletter.
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com
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