Reletter
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Dizzy Bee Marketing

Catherine Sullivan
Hundreds of paid subscribers

Weekly insights for founders, marketers, and creators who want to feel less dizzy about content.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues26Foundeda year agoLast Issue9 days ago
Active

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Latest Issues

Is Team-Led Content the Next Big Growth Hack?

For years, founder-led content has been one of the best ways to grow a startup online.

But Kinso is proving there may be something even more scalable.

For context, Kinso’s a new AI tool that brings every conversation across platforms into...

9 days ago
6

How to Launch a Brand People Root For from Day One

There are startups that scale fast and startups that fall flat.

And the difference is rarely the product alone.

Take Benjie.

It’s a new “first aid for grown-ups” concept that sells cute, latex-free bandages.

In under a week, they genera...

a month ago
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9

How Gruns Built a $1.2 Billion Brand by Redefining the Category

Most brands lose because they compete inside the category instead of redefining it.

Take Gruns. They built a $1.2 billion brand just three years after launching by doing something the greens supplement industry never saw coming.

Here’s wh...

a month ago
6

The Case for Starting Before You’re Ready

Brands are treating followers like friends.

And it’s working.

Take Butter Girl.

Last August, she released her brand’s first drop with zero experience. In just seven months, she’s grown an audience of over 200K and surpassed her Kickstart...

2 months ago
12

Brands Winning with Content: Desi Eats

The brands winning with content aren’t promoting products for people to buy.

They’re promoting stories for people to buy into.

Take Desi Eats.

It’s a new fast-casual concept dubbed the “Indian Chipotle.”

And its 20-year-old college stud...

2 months ago
7

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  • Catherine Sullivan

    helping founders, marketers + creators build a buzzworthy brand \ud83d\udc1d\ud83d\udc96

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