Reletter
Artwork for PLGTM Insider

The latest research, insights, and "how-tos" from PLGTM and other GTM thought leaders.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues29Founded2 years agoLast Issuea month ago
Active

Read this Newsletter

plgtm.substack.com
Artwork for PLGTM Insider

Latest Issues

PLGTM is now Demand & Expand

tl;dr PLGTM Substack will now be the Demand & Expand Substack.

This past year we evolved the PLGTM brand into Demand & Expand, hosting 500 CMOs and marketing professionals in person at our annual confernece.

At the same time, we acquired...

a month ago
5

The Demand Expand Top 20 Marketers of 2026

Today we launch the Demand & Expand Top 20 Marketers of 2026 — recognizing the most impactful operators, builders, and leaders shaping modern marketing. Each leader was nominated and reviewed by a selection committee and chosen for measurab...

5 months ago
6

Introducing the Inaugural Demand & Expand Awards 2026

We’re excited to launch the 2026 Demand & Expand Awards!

Let’s be honest, great B2B marketing is incredibly hard to pull off. It’s a mix of high-level strategy, technical precision, and the grit to keep iterating when things are evolving c...

6 months ago

From Sync Backlogs to Lightning Velocity

Sponsor Shoutout 🎉

This week’s newsletter is sponsored by Inflection.io, the AI-native marketing platform that works for you. Drive pipeline, product adoption, and revenue across the account lifecycle.

Learn more


Scaling a pro...

8 months ago
1

Behind The Scenes Of Clay’s Marketing Strategy

Sponsor Shoutout 🎉

This week’s newsletter is sponsored by Inflection.io, the AI-native marketing platform that works for you. Drive pipeline, product adoption, and revenue across the account lifecycle.

Learn more


Clay’s journe...

9 months ago
2

Key Facts

Accepts Sponsors
Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for PLGTM Insider.

SubscribersEngagement60Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Usha Vadapalli

    Product-led GTM

  • Dave Rigotti
  • Frequently Asked Questions

    How can I access the email archive for PLGTM Insider?

    You can find recent issues that have been published by PLGTM Insider on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does PLGTM Insider have?

    To see how many people subscribe to PLGTM Insider, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in PLGTM Insider?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch PLGTM Insider as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like PLGTM Insider?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact PLGTM Insider using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to PLGTM Insider?

    Scroll up to where it says Related Newsletters to see other publications like PLGTM Insider. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact PLGTM Insider?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.