FirstNerve
Avery GilbertTaking a scientific sniff at the culture of smell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 156 | Founded | 5 years ago | Last Issue | 5 days ago |
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averygilbert.substack.comLatest Issues
Navigating a Perfume Portfolio
It seems no area of fragrance is immune from the siren song of AI, not even retail. iRomaScents, for example, has a system that presents “a live AI-powered scent discovery experience” that asks a customer a few questions, then produces “tai...
AI Ghosts in the World of Fragrance
I’m keenly aware that AI is choking scientific publishing. A flood of banal, bot-written papers, replete with incorrect or non-existent citations, has inundated human reviewers like myself. It’s a technologically-enabled shit storm that thr...
When a Good Theory Collides with Data
Top five things I miss about Laura. [ . . . ] Three: I miss her smell, and the way she tastes. It’s a mystery of human chemistry and I don’t understand it. Some people, as far as their senses are concerned, just feel like home.
Rob...
The Pregnant Lady’s Complaint
When I was a young scientist at the Monell Chemical Senses Center in Philadelphia, the opportunity of a lifetime came my way. The National Geographic magazine had, to great acclaim, featured a 3D holographic image of a prehistoric human sku...
Shaking Up the NIH
Observing developments in olfactory science over the years, I have found fewer and fewer studies that make me go “wow” or even “interesting.” The field seems rudderless and lacking in energy. A ton of research retraces well-trodden ground,...
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Authors
The writers behind this newsletter.
Avery Gilbert, PhD, is an olfactory scientist and author. He writes about smell in all its wonderful weirdness. Gilbert’s most recent scientific papers are about the smell of cannabis.
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