FirstNerve
Avery GilbertTaking a scientific sniff at the culture of smell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 123 | Subscribers | Read | averygilbert.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Can Estée Lauder Pass the Voight-Kampff Test?
Last spring I was driving from Glen Ellen, California to Bodega Bay and decided to grab a bite in Santa Rosa. I pulled up to the BK order kiosk and promptly fell into The Uncanny Valley. It was (as far as I know) my first interaction with a...
Media Potpourri
###### via Marie Claire
T-shirts and Testosterone
Human body odor carries a lot of information. We recognize the scents of loved ones. We can tell, by smell alone, whether someone is frightened or sick. Men rate the BO of facially symmetrical women as more attractive. Pretty impressive for...
A Veterans Day Remembrance
As it is still Veterans Day in my time zone, it’s appropriate that I remember my boss at Givaudan, the late Geoffrey Webster.
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Authors
The writers behind this newsletter.
Avery Gilbert, PhD, is an olfactory scientist and author. He writes about smell in all its wonderful weirdness. Gilbert’s most recent scientific papers are about the smell of cannabis.
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