FirstNerve
Avery GilbertTaking a scientific sniff at the culture of smell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 139 | Subscribers | Read | averygilbert.substack.com |
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Latest Issues
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A Hard-Nosed Look at Anatomy
###### A bighorn sheep in the Rocky Mountains of Colorado.
Olfactory Science Low on the Leaderboard
Music, fashion and fragrance are driven by popular trends. A new style arrives out of nowhere and can become the Hot New Thing overnight. Scientific research is not immune to fads, but it works on a longer timeline and is driven by what sci...
Make Room for Daddy
###### From Fig. 1 in Düfeld & Jessen (2026).
The Great and Powerful Os(mo)
In a January 27, 2026 press release, Osmo Labs trumpeted (while providing no numbers) that it had “published” more fragrance chemical patents in 2025 than the rest of the F&F industry combined. I suggested here that Osmo was bragging about ...
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Authors
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Avery Gilbert, PhD, is an olfactory scientist and author. He writes about smell in all its wonderful weirdness. Gilbert’s most recent scientific papers are about the smell of cannabis.
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