FirstNerve
Avery GilbertTaking a scientific sniff at the culture of smell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 158 | Founded | 5 years ago | Last Issue | 4 days ago |
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Cyberpunk Scents
There are certain books I return to every few years. The reasons vary. I like P.G. Wodehouse novels for the light comedy, the daft characters (Gussie Fink-Nottle and Aunt Agatha), and because the dialog of Bertie Wooster and Jeeves in Right...
The Sand Castles of Academic Science
This is a post about the practice of science. Fume heads and smell fans can feel free to skip it. But if you are curious about the state of sensory science, read on!
In academic science, citation counts are the coin of the realm. Whenever...
Navigating a Perfume Portfolio
It seems no area of fragrance is immune from the siren song of AI, not even retail. iRomaScents, for example, has a system that presents “a live AI-powered scent discovery experience” that asks a customer a few questions, then produces “tai...
AI Ghosts in the World of Fragrance
I’m keenly aware that AI is choking scientific publishing. A flood of banal, bot-written papers, replete with incorrect or non-existent citations, has inundated human reviewers like myself. It’s a technologically-enabled shit storm that thr...
When a Good Theory Collides with Data
Top five things I miss about Laura. [ . . . ] Three: I miss her smell, and the way she tastes. It’s a mystery of human chemistry and I don’t understand it. Some people, as far as their senses are concerned, just feel like home.
Rob...
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Authors
The writers behind this newsletter.
Avery Gilbert, PhD, is an olfactory scientist and author. He writes about smell in all its wonderful weirdness. Gilbert’s most recent scientific papers are about the smell of cannabis.
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