Reletter
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Front Pack Sports

Scott Baldwin

We are your health hub. Where endurance athletes, brands, and industry insiders go to see what’s next. Stay ahead of the news — join now.

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Substack
PricingOnly free issuesPublishesDaily
Issues194Founded3 years agoLast Issue3 days ago
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Latest Issues

The Long Way Up Finale | YouTube

In the finale of The Long Way Up, Anthony lines up for his first Ultra, The Rut 50K in Big Sky, Montana, and one of the hardest ultramarathons in the U.S.

The course packs in 11,000 feet of climbing, with wind gusts up to 60 mph on the sum...

3 days ago

20: Reliving our 48 Hours with Nike ACG in Moab

It all started with a cold email, a mystery itinerary, and a very short packing list.

In this episode, Scott recaps one of the wildest invites Front Pack has ever received: a 48-hour research expedition in the Moab desert with Nike ACG.

A...

4 days ago

48 Hours in Moab with Nike's ACG

“It’s been too long, we lost focus.”

That’s what a Nike product manager told me in December at the ACG booth at TRE in San Antonio.

And it wasn’t corporate spin.

You could hear the hunger in his voice, the underdog mentality you don’t us...

5 days ago

Altra Launches Oldest Run Team

Most running campaigns are all the same. Insert a fast and hot bodied 26-year-old on a billboard. Show off some amazing shoes and rinse and repeat.

Altra just did the opposite.

The brand has unveiled The Legacy Team, which it calls Britai...

7 days ago

19: How One UTMB Win Could Change Everything for KIPRUN in the US

This week we're joined by Greg Castro — Kiprun's US Marketing Lead and a former Puma marketing exec — who's spending his days trying to convince American runners that Kiprun is worth a second look.

But first we talk about Kiprun striking g...

11 days ago

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  • Scott Baldwin

    Founder of Front Pack Sports; a space dedicated to all things endurance sports. We work with insiders to give readers insights into executives, major brand moves, campaigns, business deals, results, and athlete stories.

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