CMOs in the AI Era
GROW PoweredA Substack about Fractional CMOs and solid Go-to-Market attacks in the AI era.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 95 | Founded | 3 years ago | Last Issue | 17 days ago |
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AI Is Transforming the CMO Role in Real-Time: Experience, Wisdom, and Judgment Are Now Required
You simply cannot algorithmically generate trust.
For the last several years, the C-suite has been sold a binary prediction about artificial intelligence: infinite productivity or total obsolescence.
Neither arrived.
What arrived instead...
The Hidden Cost of AI in Marketing: Why More Automation Is Creating More Leadership Gaps
Something is broken inside the marketing functions of mid-market and PE-backed companies right now. Output is up. Results are flat.
In some cases, results are quietly getting worse while the team is busier than ever.
You have never spent...
Why Are Smart CEOs Renting Marketing Leadership Instead of Buying It?
You bought the car for the long haul. Loved it in the lot.
Six months in, on the road you actually drive every day, it’s wrong.
Too much for the commute, not enough for the weekend trip. You start running the numbers on what you’d give to...
Your CEO Is Your CMO. That's Why Your Pipeline Is Broken.
When your B2B firm was early stage, you did everything.
You built the product, sold to the first customers, and managed the messaging. That all-hands mentality was a survival requirement.
But today, you’re running a mid-market or PE-backe...
Why More Tools Aren’t Scaling Your Pipeline: Leveraging a Fractional CMO for Impactful Results
A CEO I spoke with one time, told me his marketing team had fully “adopted AI.” When I asked what that meant, he then proceeded to list 17 tools that consists of AI writers, schedulers, and competitive intel bots.
I was quite impressed unt...
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