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CMOs in the AI Era

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A Substack about Fractional CMOs and solid Go-to-Market attacks in the AI era.

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Artwork for CMOs in the AI Era

Latest Issues

You're Running Out of 2026. Do You Have the Right Marketing Muscle to Reach Your Revenue Goals?

We’re almost at the midpoint of 2026 and the global economy has been running on a subdued trajectory with US GDP crawling at an annualized 0.7% % at the close of 2025 (Bureau of Economic Analysis, 2026).

In this tight environment CEOs are...

12 days ago
18

Rewiring ROI for an AI-First Marketing Strategy: What PE-Backed B2B SaaS Companies Should Actually Be Measuring

There is a number that should make every PE-backed SaaS CEO uncomfortable right now.

Right now, acquiring one dollar of net new ARR costs two dollars — and for most mid-market B2B SaaS companies, the culprit is not the budget but a measure...

16 days ago
17

Do You Still Need a Full-Time CMO Now That AI Commoditized Marketing?

If you’re a CEO, let me ask you something you’ve probably been thinking but haven’t said out loud yet.

Does your full-time CMO still make sense?

I’m not asking, “are they a good person.”

I’m not asking, “do they work hard.”

I’m asking w...

25 days ago
23

The Transformative Role of AI-First Fractional CMOs in B2B SaaS Growth

Most mid-market B2B marketing functions are built for how buying worked in 2019. This article discusses what that gap is costing you, and how an AI-first fractional CMO closes it fast.

The average CMO lasts 28 months — the shortest tenure...

a month ago
15

The Frustration of Diminishing Returns: How AI-Powered Fractional CMOs Unlock B2B SaaS Growth

Your team is using AI. Growth shouldn’t be THIS hard.

If it still is, the problem is not your tool but he gap between adoption and implementation. And in 2026, that gap is the most expensive line item on your P&L that does not appear on...

a month ago
18

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