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CMOs in the AI Era

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A Substack about Fractional CMOs and solid Go-to-Market attacks in the AI era.

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Artwork for CMOs in the AI Era

Latest Issues

Why Are Smart CEOs Renting Marketing Leadership Instead of Buying It?

You bought the car for the long haul. Loved it in the lot.

Six months in, on the road you actually drive every day, it’s wrong.

Too much for the commute, not enough for the weekend trip. You start running the numbers on what you’d give to...

9 days ago
8

Your CEO Is Your CMO. That's Why Your Pipeline Is Broken.

When your B2B firm was early stage, you did everything.

You built the product, sold to the first customers, and managed the messaging. That all-hands mentality was a survival requirement.

But today, you’re running a mid-market or PE-backe...

17 days ago
20

Why More Tools Aren’t Scaling Your Pipeline: Leveraging a Fractional CMO for Impactful Results

A CEO I spoke with one time, told me his marketing team had fully “adopted AI.” When I asked what that meant, he then proceeded to list 17 tools that consists of AI writers, schedulers, and competitive intel bots.

I was quite impressed unt...

21 days ago
14

You're Running Out of 2026. Do You Have the Right Marketing Muscle to Reach Your Revenue Goals?

We’re almost at the midpoint of 2026 and the global economy has been running on a subdued trajectory with US GDP crawling at an annualized 0.7% % at the close of 2025 (Bureau of Economic Analysis, 2026).

In this tight environment CEOs are...

a month ago
18

Rewiring ROI for an AI-First Marketing Strategy: What PE-Backed B2B SaaS Companies Should Actually Be Measuring

There is a number that should make every PE-backed SaaS CEO uncomfortable right now.

Right now, acquiring one dollar of net new ARR costs two dollars — and for most mid-market B2B SaaS companies, the culprit is not the budget but a measure...

a month ago
17

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