CMOs in the AI Era
GROW PoweredA Substack about Fractional CMOs and solid Go-to-Market attacks in the AI era.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 100 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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growpowered.substack.comLatest Issues
Stop Hiring for What AI Already Does. Start Hiring for What It Can’t.
Author’s note: This is the final installment of The AI-Era Marketing Reset. Four operating decisions for B2B SaaS CEOs. Rethink. Rebuild. Repair. Rewire.
I ask a CEO how many marketing decisions still run through him.
He starts lis...
What Happens When AI Scales a Broken Operating Model?
Author’s note: Part 3 of The AI-EraMarketing Reset. Four operating decisions for B2B SaaS CEOs. Part 1 fixed the scorecard. Part 2 rebuilt the team. This one repairs the operating model.
It’s Tuesday, the last week of the quarter,...
AI Made Your Marketing Team Faster. Did It Make Them Better?
Author’s note: This is Part 2 of a four-part series called The AI-Era Marketing Reset. Part 1 fixed the scorecard (Read it here). This one rebuilds the team.
I stopped being impressed by AI adoption about a year ago.
CEOs love a wa...
Your Marketing Metrics Look Great. So Where Is the Revenue?
Author’s note: This is the first in a four-part series called The AI-Era Marketing Reset.
I watched a marketing team get a standing ovation last quarter.
The QBR slides were immaculate. Traffic up 32%. MQLs ahead of plan. Content o...
The New Marketing Org Chart: Why AI Is Eliminating Layers and Elevating Fractional CMOs
The traditional marketing org chart was built to manage people. Approvals, handoffs, vendors, meetings, headcount. It was a machine for coordination.
AI breaks that model.
A smaller, sharper marketing system run by senior judgment and pow...
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