CMOs in the AI Era
GROW PoweredA Substack about Fractional CMOs and solid Go-to-Market attacks in the AI era.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 98 | Founded | 3 years ago | Last Issue | 11 days ago |
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growpowered.substack.comLatest Issues
AI Made Your Marketing Team Faster. Did It Make Them Better?
Author’s note: This is Part 2 of a four-part series called The AI-Era Marketing Reset. Part 1 fixed the scorecard (Read it here). This one rebuilds the team.
I stopped being impressed by AI adoption about a year ago.
CEOs love a wa...
Your Marketing Metrics Look Great. So Where Is the Revenue?
Author’s note: This is the first in a four-part series called The AI-Era Marketing Reset.
I watched a marketing team get a standing ovation last quarter.
The QBR slides were immaculate. Traffic up 32%. MQLs ahead of plan. Content o...
The New Marketing Org Chart: Why AI Is Eliminating Layers and Elevating Fractional CMOs
The traditional marketing org chart was built to manage people. Approvals, handoffs, vendors, meetings, headcount. It was a machine for coordination.
AI breaks that model.
A smaller, sharper marketing system run by senior judgment and pow...
AI Is Transforming the CMO Role in Real-Time: Experience, Wisdom, and Judgment Are Now Required
You simply cannot algorithmically generate trust.
For the last several years, the C-suite has been sold a binary prediction about artificial intelligence: infinite productivity or total obsolescence.
Neither arrived.
What arrived instead...
The Hidden Cost of AI in Marketing: Why More Automation Is Creating More Leadership Gaps
Something is broken inside the marketing functions of mid-market and PE-backed companies right now. Output is up. Results are flat.
In some cases, results are quietly getting worse while the team is busier than ever.
You have never spent...
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