MRR Unlocked \ud83d\ude80
Alexander Estner, Bernhard Friedrichs, Ugi Djuric, SergeGet actionable GTM strategies and tactics to grow your B2B SaaS/AI business from €0 to €1 million ARR. Bi-weekly. Read by 6000+ founders, operators & VCs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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mrrunlocked.comLatest Issues
One Founder needs to own GTM
Hey – it’s Alex.
One thing I keep seeing with early-stage founders:
They know GTM is important.
But they still try to get themselves out of it too early.
Hire the first salesperson.
Bring in an advisor or agency.
Delegate GTM be...
3 things you can ship today to generate pipeline
Hey – it’s Alex.
Most GTM advice is about adding something new.
In the early days, there’s often pipeline hiding in what you already have.
Your LinkedIn network.
People you’ve already spoken to.
Deals that went quiet.
People who co...
10 GTM principles I recommend to every founder
Hey – it’s Alex.
If you joined my GTM advisory calls for a month, you’d probably hear me repeat the same sentences over and over:
“Ship it.”
“Don’t do everything at once.”
“Talk to customers.”
“Give it more reps.”
“D...
The 13 Workstreams Behind Every GTM Engagement I Run
Hey - it’s Alex!
A few weeks ago, a founder asked me a simple question:
“Alex, what do you actually do all day?”
I laughed.
Because, from the outside, my work probably looks completely random.
-
One day I’m reviewing demos.
-
Th...
Your GTM Foundation on One Page
Hey - it’s Alex!
I’ve written 15+ deep dives on GTM over the last year. ICP, positioning, messaging, demos, outbound, pricing, channels, and more.
But here’s the thing: no one has read all of them.
And even if you did, the episodes wer...
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Authors
The writers behind this newsletter.
'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error\ud83d\udc47
I am the founder of PartnerStandard.com and organizer of PartnershipMeetup. com. I help founders and professionals grow their businesses through effective partnerships.
Founder and CEO at Ops24.ai and ContentMonk.io
I run Potio, the AI/SaaS pricing agency. Previously CEO of Toggl.
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