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Get actionable GTM strategies and tactics to grow your B2B SaaS/AI business from €0 to €1 million ARR. Bi-weekly. Read by 6000+ founders, operators & VCs.

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Substack
PricingOnly free issuesPublishesWeekly
Issues120Founded5 years agoLast Issue8 days ago
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mrrunlocked.com
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Latest Issues

8 GTM Infographics for SaaS/AI Founders 2026

Hey, it’s Alex.

This week, I compiled 8 of the most useful infographics covering the foundations of go-to-market for SaaS/AI founders and GTM operators to hit the first 1€ million in ARR.

These are the topics most get wrong early on, and...

8 days ago
9

The GTM Foundation Behind Great Sales Demos

Hey, it’s Alex.

Last week, I shared the 6 most common founder-led sales demo mistakes.

We talked about feature dumping, weak discovery, lack of structure, presentation over conversation, weak next steps, and losing momentum during the buy...

22 days ago
15
1

The 6 Sales Demo Mistakes I See After Reviewing 50+ Founder-Led Demos

A quick word from our sponsor: I include only sponsors I would personally recommend.

📢 Attio — the AI-native CRM for GTM

Attio is the AI-native CRM with built-in enrichment, flexible workflows, and fast setup. Connect your email and cale...

a month ago
6

How to turn Granola into your full-cycle sales engine using SPICED

Hey - it’s Alex, this time together with my ICP expert Douwe.

You sometimes join a meeting and more notetakers are in the room than humans.

Today, we share how you can turn your meeting notes into fuel for your sales engine.

We will cove...

a month ago
8
2

The BOFU Content System to rank in 2026

Hey - it’s Alex,

AI made content easier to produce. But harder to win with.

Working with founders on their GTM foundation, BOFU content is almost always a core part of the execution we bet on.

Because in 2026, it’s not just about ranking...

a month ago
13

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Authors

The writers behind this newsletter.

  • Alexander Estner

    'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error\ud83d\udc47

  • Bernhard Friedrichs

    I am the founder of PartnerStandard.com and organizer of PartnershipMeetup. com. I help founders and professionals grow their businesses through effective partnerships.

  • Maria Ledentsova

    This space is where I document my journey as a solopreneur community builder (launchanyway) & content creator ✨

  • Ugi Djuric

    Founder and CEO at Ops24.ai and ContentMonk.io

  • Nikolas Chapoupis

    CEO SocialKit | Toolkit for Employee Advocacy on LinkedIn

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