MRR Unlocked \ud83d\ude80
Alexander Estner, Bernhard Friedrichs, Ugi Djuric, Maria Ledentsova, Nikolas ChapoupisGet actionable GTM strategies and tactics to grow your B2B SaaS/AI business from €0 to €1 million ARR. Bi-weekly. Read by 6000+ founders, operators & VCs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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mrrunlocked.comLatest Issues
The 6 Sales Demo Mistakes I See After Reviewing 50+ Founder-Led Demos
A quick word from our sponsor: I include only sponsors I would personally recommend.
📢 Attio — the AI-native CRM for GTM
Attio is the AI-native CRM with built-in enrichment, flexible workflows, and fast setup. Connect your email and cale...
How to turn Granola into your full-cycle sales engine using SPICED
Hey - it’s Alex, this time together with my ICP expert Douwe.
You sometimes join a meeting and more notetakers are in the room than humans.
Today, we share how you can turn your meeting notes into fuel for your sales engine.
We will cove...
The BOFU Content System to rank in 2026
Hey - it’s Alex,
AI made content easier to produce. But harder to win with.
Working with founders on their GTM foundation, BOFU content is almost always a core part of the execution we bet on.
Because in 2026, it’s not just about ranking...
8 must-have founder-led (signal-based) outbound campaigns
Hey - it’s Alex,
I’ve noticed something across most early-stage teams.
My LinkedIn feed is full of:
“30+ tools to run GTM/outbound”
“How I orchestrate 50+ tools to book 20+ meetings per week.”
But here’s the problem: Most outboun...
The GTM Playbook to €1M ARR
Hey - it’s Alex,
I’ve noticed something across most early-stage teams:
They don’t fail because of GTM tactics.
They fail because their GTM doesn’t match their stage.
So they:
-
hire sales too early
-
test 5 channels at once...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for MRR Unlocked \ud83d\ude80.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where MRR Unlocked \ud83d\ude80 ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 274 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error\ud83d\udc47
I am the founder of PartnerStandard.com and organizer of PartnershipMeetup. com. I help founders and professionals grow their businesses through effective partnerships.
Founder and CEO at Ops24.ai and ContentMonk.io
I help solopreneurs build a personal brand that actually drives revenue and trust, not vanity metrics. Supported 100+ people through 1:1 consulting, workshops, community, content systems & more.
CEO SocialKit | Toolkit for Employee Advocacy on LinkedIn
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