MRR Unlocked \ud83d\ude80
Alexander Estner, Serge, Bernhard Friedrichs, Ugi DjuricGet actionable GTM strategies and tactics to grow your B2B SaaS/AI business from €0 to €1 million ARR. Bi-weekly. Read by 6000+ founders, operators & VCs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 123 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
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mrrunlocked.comLatest Issues
Your GTM Foundation on One Page
Hey - it’s Alex!
I’ve written 15+ deep dives on GTM over the last year. ICP, positioning, messaging, demos, outbound, pricing, channels, and more.
But here’s the thing: no one has read all of them.
And even if you did, the episodes wer...
Pricing Guide 101: For Early-Stage Startups
Hey - it’s Alex,
Most founders treat pricing like a math problem. They argue over whether the number should be €79 or €99, pick one, and move on.
Working with founders on their GTM foundation, pricing comes up in almost every engageme...
The GTM Audit Playbook: How I Diagnose a Founder's GTM Foundation
Hey - it’s Alex!
Over the last 3+ years, I’ve audited the GTM foundations of 30+ early-stage B2B SaaS founders.
And here’s the pattern I see:
Most founders have a GTM clarity problem.
They have a product. They have custo...
8 GTM Infographics for SaaS/AI Founders 2026
Hey, it’s Alex.
This week, I compiled 8 of the most useful infographics covering the foundations of go-to-market for SaaS/AI founders and GTM operators to hit the first 1€ million in ARR.
These are the topics most get wrong early on, and...
The GTM Foundation Behind Great Sales Demos
Hey, it’s Alex.
Last week, I shared the 6 most common founder-led sales demo mistakes.
We talked about feature dumping, weak discovery, lack of structure, presentation over conversation, weak next steps, and losing momentum during the buy...
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Authors
The writers behind this newsletter.
'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error\ud83d\udc47
I run Potio, the AI/SaaS pricing agency. Previously CEO of Toggl.
I am the founder of PartnerStandard.com and organizer of PartnershipMeetup. com. I help founders and professionals grow their businesses through effective partnerships.
Founder and CEO at Ops24.ai and ContentMonk.io
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