MRR Unlocked 🚀
Alexander Estner, Thibault Le Meur, SergeGet actionable GTM strategies and tactics to grow your B2B SaaS/AI business from €0 to €1 million ARR. Bi-weekly. Read by 6000+ founders, operators & VCs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 129 | Founded | 5 years ago | Last Issue | 20 days ago |
| Active | |||||
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mrrunlocked.comLatest Issues
The 2 GTM AI Agents for Founder-Led Teams
Hey – it’s Alex.
I’ve written a lot about building your GTM foundation: ICP, positioning, messaging, sales process, pricing, channels.
But once you have those things documented, you will face another challenge:
How do you continuously...
9 GTM Infographics to grow from €0 → €1M ARR
Hey – it’s Alex 👋
GTM can get complicated quickly.
ICP frameworks. Positioning exercises. Pricing. Dozens of GTM channels. Sales methodologies.
But if you’re trying to get from €0 → €1M ARR, you don’t need 100 frameworks.
You need to g...
One Founder needs to own GTM
Hey – it’s Alex.
One thing I keep seeing with early-stage founders:
They know GTM is important.
But they still try to get themselves out of it too early.
Hire the first salesperson.
Bring in an advisor or agency.
Delegate GTM be...
3 things you can ship today to generate pipeline
Hey – it’s Alex.
Most GTM advice is about adding something new.
In the early days, there’s often pipeline hiding in what you already have.
Your LinkedIn network.
People you’ve already spoken to.
Deals that went quiet.
People who co...
10 GTM principles I recommend to every founder
Hey – it’s Alex.
If you joined my GTM advisory calls for a month, you’d probably hear me repeat the same sentences over and over:
“Ship it.”
“Don’t do everything at once.”
“Talk to customers.”
“Give it more reps.”
“D...
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Authors
The writers behind this newsletter.
'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error👇
Co-Founder at WhyThey.
I run Potio, the AI/SaaS pricing agency. Previously CEO of Toggl.
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