Home is a place for ideas and the people that have them
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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joeathome.substack.comLatest Issues
I HATE REHEARSALS AND SO SHOULD YOU
I bloody hate doing pitch rehearsals. They’re counterproductive. They fail to do their intended job of making presentations better, in fact they actually make presentations worse.
But rehearsals are just one particularly acute example of a...
Argy Bargy
One of the least glamorous truths about advertising, is that so much of making it is people just arguing with one another.
People who don’t work in the ‘creative industries’ might imagine we spend our days coming up with catchy jingles or...
Jib
I don’t know about you, but I haven’t ever found myself consciously evaluating the geometrical intricacies involved in another man’s jib.
I couldn’t tell you the optimal ingredients of the kind of jib that appeals to me, I have no set meas...
Taxidermy
Every profession kills the thing it loves.
Not maliciously. Reality is just far too complicated to work with directly.
Take something as apparently straightforward as a customer buying a loaf of bread. Why did they buy that loaf?
Price?...
Hypermontage
Sergei Eisenstein, the Soviet filmmaker and theorist, the guy who helped develop the whole ‘montage’ thing. The guy who put that crying nurse in Battleship Potemkin and then Francis Bacon created that haunting painting of. Yeah that guy.
M...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Home.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where Home ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 26 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
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Frequently Asked Questions
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