Katya Tarapovskaia’s Substack
Revenue AI + ABM InsightsMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
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katyatarapovskaia.substack.comLatest Issues
The AI Marketing OS Playbook: From GTM Context to Agentic Execution
Everyone wants AI agents.
But most marketing teams haven’t built the foundation those agents need to work.
I’ve seen a recurring pattern in conversations with marketing, ABM and GTM teams: organisations invest in AI tools, connect their C...
AI Assistants for ABM: A Practical Comparison Guide
Why this matters now
ABM broke the one-tool AI thesis. ChatGPT, Claude and Gemini were built on different design choices, and those choices show up the moment you move from a generic prompt to the specific jobs of an account motion — re...
The ABM Manager Is Becoming an Impact Driver
The ABM Manager’s job title has barely changed.
The job itself has changed beyond recognition.
My “Evolution of an ABM Manager” image started as a joke about the growing number of tabs we keep open. In 2010, the stack looked almost manage...
The Experience-led ABM Playbook and Where AI Actually Fits
AI has made it easier than ever to create more campaigns. The competitive advantage now is knowing when to stop automating and create an experience buyers actually remember.
Every B2B marketing team is being pushed toward the same directio...
How to Build 1:1 ABM Campaign That Converts at 30%
The most effective ABM play I’ve tested this year wasn’t a webinar, paid campaign or conference sponsorship.
It was a dinner.
Thirty people attended.
Nine follow-up meetings came out of it.
That’s a 30% meeting conversion rate.
For com...
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Authors
The writers behind this newsletter.
Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales.
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