Katya Tarapovskaia’s Substack
Revenue AI + ABM InsightsMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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katyatarapovskaia.substack.comLatest Issues
I Mapped Every ABM Campaign I've Run Into 25 Plays.
Most ABM advice falls into one of two traps.
The first is the “just personalise harder” school. As if the reason your deal stalled is that your email didn’t mention the prospect’s podcast appearance from 2019. Personalisation without signa...
The Buyer Intelligence Framework: How to Create Best-Performing ABM Plays from Your Sales Calls
Most ABM teams build campaigns backwards.
They start with a content calendar. They pick topics from keyword research. They look at what competitors are publishing. Then they wonder why their campaigns get impressions but don’t move pipelin...
24 MCPs to Orchestrate Your ABM Stack with AI
Most ABM and GTM teams don’t have a data problem.
They have a context and automation problem.
Intent data sits in one platform. CRM information lives somewhere else. LinkedIn engagement is disconnected from outreach activity, campaign rep...
How to Become a Claude Marketing Engineer
What a Claude Marketing Engineer actually is
A Claude Marketing Engineer takes a go-to-market process that currently lives in one person’s head and turns it into a system that runs without them.
Note what that isn’t. It isn’t “someone...
The Buyer-First ABM Playbook: Contact-level Intelligence
I watched a rep send a 900-word thought leadership email to a buyer whose personality profile screams “give me the bottom line in three bullets.”
The buyer didn’t reply. The rep followed up with another long email. Then another. Then marke...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales.
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