Katya Tarapovskaia’s Substack
Revenue AI + ABM InsightsMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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katyatarapovskaia.substack.comLatest Issues
How to Become a Claude Marketing Engineer
What a Claude Marketing Engineer actually is
A Claude Marketing Engineer takes a go-to-market process that currently lives in one person’s head and turns it into a system that runs without them.
Note what that isn’t. It isn’t “someone...
The Buyer-First ABM Playbook: Contact-level Intelligence
I watched a rep send a 900-word thought leadership email to a buyer whose personality profile screams “give me the bottom line in three bullets.”
The buyer didn’t reply. The rep followed up with another long email. Then another. Then marke...
7 Contact-level Workflows That Accelerate Enterprise Deals
Your ABM tool knows an account is “in-market.” But can it tell a rep which person to target, what they researched last Tuesday, and what to say? These 7 workflows can.
I’ve spent the last month rebuilding our orchestration around a differe...
6 Plays for Field Marketers Who Want Pipeline, Not Just Packed Rooms
ABFM (Account-Based Field Marketing) is a B2B revenue approach where marketers host tailored experiences — executive dinners, regional workshops, happy hours, designed around specific target accounts. Not mass events. Not spray-and-pray spo...
How to Build Your Business's Marketing Brain with Claude
The problem: Chaotic Acts of AI
Most marketing teams have a strategy doc. They wrote it during a planning offsite. It lives in a Google Drive folder nobody has opened since Q1.
Then AI arrived, and the problem doubled. Now we don’t jus...
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Authors
The writers behind this newsletter.
Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales.
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