Pam's Feed
Pam StrayerFollow Pam Strayer's coverage of wine topics from across all publications.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 5 years ago | Last Issue | 7 months ago |
| Active | |||||
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pamstrayer.substack.comLatest Issues
“They’re Just Not That Into You”: How to Convert the ‘Wine Hesitant’ Consumer to Buying
Originally published in Grape and Wine
A new breakthrough study by Wine Market Council looked at why many consumers don’t choose wine. Experts have a new name for them, the ‘wine hesitant,’ and “frankly, they’re probably not in your immedi...
Weed Control Curious? Demos Show Where the Cuts Are Made, Experts Weigh In
A demo at Sonoma’s Dry Creek Valley at Michel‑Schlumberger Wine Estate in May featured four different weed control implements and showed decisions growers face in choosing their mowing and weed control options (all photos by P. Strayer.)
L...
The Younger Wine Buyer: Surprising Insights Revealed in New Shopalong Research
HEAR THE ARTICLE ON GRAPE AND WINE
Thanks to new shopalong research tools, an innovative, up-close-and-personal study of younger and multicultural wine buyers lets researchers and marketers go along on the buyer’s journey in store and onli...
Is the Wine Industry Thinking the Wrong Way about Attracting New Wine Lovers?
This seemingly provocative question, “Is the wine industry’s thinking about how to get younger drinkers to buy wine outdated?” was the departure point for a compelling Wine Market Council (WMC) webinar entitled “Reducing Barriers to Purchas...
Can Mobile Pressing Create New White Wine Production, Business Models?
CRUSHING WINEGRAPES IN THE VINEYARD? It’s a new concept but one that increasingly makes sense to a wide variety of clients that range in size from sole-proprietor winemakers to the industry’s biggest wine companies, according to Blake Vande...
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Authors
The writers behind this newsletter.
Eco passionate. Editor, Slow Wine USA. Journalist covering wine industry news (WineBusiness.com) and organic, regenerative and biodynamic wines. Bylines: The New Lede, Beverage Media, Full Pour, Somm Journal, Daily Seven Fifty, The Guardian.
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