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Pam's Feed

Pam Strayer

Follow Pam Strayer's coverage of wine topics from across all publications.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues15SubscribersRead pamstrayer.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Bag in Box Wine Category: “Red Hot” as Small- and Medium-Sized Producers Come on Board

> Though it’s still a niche category, boxed wine from established, artisanal, boutique wineries like Tablas Creek or entrepreneurial boxed wine-only startups is hitting the market (photo courtesy Tablas Creek Vineyard.)

2 months ago
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TikTok Part 2: One Winery's Journey and Tips on Getting Started

“So what we're doing is we're taking a lot of the tested and proven themes that have worked for us on Instagram, and we're bringing that into TikTok over the next couple of months, we're working with the TikTok platform to start launching a...

2 months ago
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Now That TikTok Wine Ads Are Legal, Marketers Are Bullish on the Platform's Potential to Reach New Audiences

Could wine ads on TikTok be a game changer for flagging wine sales? Social marketers at agencies and big brands are optimistic about the new rules allowing them to advertise on the platform–a social media giant with 170 million U.S. users, ...

2 months ago
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Authors

The writers behind this newsletter.

  • Pam Strayer

    Eco passionate. Wine writer and publisher, news and guides on organic and biodynamically grown wines.

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