
My content helps sellers and sales leaders of fast growing companies to achieve their ambitious goals and to easily compile their own SalesPlaybook.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 15 | Subscribers | Read | patricktrumpi.substack.com |
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I recently had a fascinating conversation as part of the advisory board of a cold-calling agency. They shifted to 100% cold calling after discovering that almost all their booked meetings came from the phone and multithreading didn’t move t...
One of the best tools I developed to shorten sales cycles is the workshop format for sales. Many people asked me to provide more details on how I booked, prepared, and conducted those. So here we go.
When I started selling, I did what many founders and junior reps do: I won a meeting by sheer hustle and then… pitched. I walked in with a deck, explained my product, and tried to persuade. Discovery wasn’t part of my vocabulary.
One of the first things I want to understand in any sales conversation is simple, but brutally important:
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I helped two startups grow from < $500k ARR to > $10 Mio. ARR within < 5 years as their Sales Leader and celebrated one successful exit at 5x ARR as Co-Owner. Now on track to build a unicorn.
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