Trümpi’s Substack
Patrick TrümpiMy content helps sellers and sales leaders of fast growing companies to achieve their ambitious goals and to easily compile their own SalesPlaybook.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | 9 months ago | Last Issue | 7 days ago |
| Active | |||||
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patricktrumpi.substack.comLatest Issues
The Demo That Cost Me a Deal
Leaving the Preparation Call
When I left the preparation call, I felt pretty good about the meeting.
Looking back, that feeling is interesting because it was probably the moment where I was furthest away from realising what was about t...
The Outbound Playbook I’d Use If I Had to Start From Zero Again
At some point, almost every software founder runs into the same wall.
The first customers came through the network. Through referrals. Through former colleagues. Through investors. Through luck. Through reputation. Through people who alrea...
The Real Skill Behind being a "Good Closer"
One thing I’ve heard many times in sales is that the big jump from SDR to AE is learning how to close.
People say things like:
“The SDR can prospect, but the AE closes.”
And honestly, I think that idea creates a completely wrong picture...
The Sales Playbook Is No Longer a Document
Intro
For most of the last decade, the sales playbook sat in a strange place.
Everyone agreed it mattered. Very few actually used it.
As a CRO, it always felt like the right thing to build. A way to define what good looks like. A way...
How CEOs buy (2nd Episode)
Who is Doug Leeby
Doug Leeby is the CEO of Beeline, a global SaaS company in the external workforce space.
He’s been with the company for ~25 years and CEO since 2010.
Doug is a real enterprise buyer—someone who regularly evaluates ve...
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Authors
The writers behind this newsletter.
I helped two startups grow from < $500k ARR to > $10 Mio. ARR within < 5 years as their Sales Leader and celebrated one successful exit at 5x ARR as Co-Owner. Now on track to build a unicorn.
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