WTF is SEO?
WTF is SEO?, Barry Adams, Harry Clarkson-Bennett, Steven Wilson-Beales, Mark Williams-CookMaking sense of search for publishers.
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🎟️ FIVE free tickets to NESS | Ask a News SEO with Barry Adams and John Shehata
Hello, and welcome back. Jessie and Shelby here — in your inboxes a second time this week with a bonus send!
This week: A special Ask a News SEO interview with the co-founders of the News and Editorial SEO Summit (NESS), Barry Adams and J...
Google Search Console: What to know
Hello, and welcome back. Jessie here, back from the very last week of outdoor sports for the year, with my fast-pitch, slo-pitch and three-pitch leagues wrapping up (😭). It’s officially the offseason, also known as the hard pivot to crafti...
STARTING SOON: Join our GSC community call with Barry Adams [with Trisolute]
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Join Jessie and Shelby and Barry Adams for our fall community call, in partnership with Trisolute News Dashboard!
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Google has made a lot of incremental update...
What is entity SEO?
Hello, and welcome back. Shelby here, reporting live from beautiful Chicago, Illinois. The Athletic brought its football contingent together so we could operate in-person like a real newsroom for an NFL Sunday. Much deep dish pizza was eate...
Ask a News SEO: Dan Oshinsky
Hello, and welcome back. Jessie and Shelby here, here, reporting live from beautiful Calgary, Canada! We’re back from a whirlwind week spent presenting at Alberta’s premier magazine conference and exploring the mountains. We did an 18 kilom...
Audience Metrics
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SEO Reach
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Authors
The writers behind this newsletter.
Two audience and SEO editors (Jessie Willms and Shelby Blackley) sharing advice, interviews and more on using search for news and publishers.
I write about SEO for publishers, helping websites gain traffic from Google search, Google News & Discover and build a growing audience for their content.
SEO and Discoverability consultant to publishers, media companies and creators. Founder at Tomorrow Consulting, formerly SEO Director at The Telegraph. Mouthpiece.
SEO, AI Visibility & Content Strategy Consultant for Publishers. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.
20+ years in search Posting deep dives of SEO/AI experiments. Director at Candour, Founder of AlsoAsked.com, IntentGaps.com, QueryClassifier.com, QueryFan.com, SearchNorwich.org, CoreUpdates.com and the Search with Candour podcast.
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