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Artwork for WTF is SEO?

Making sense of search for publishers.

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Issues269Founded6 years agoLast Issue7 days ago
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Artwork for WTF is SEO?

Latest Issues

AI and Google updates to know

Hello, and welcome back. Jessie and Shelby here, back from jam-packed weekends. Jessie spent the week on Canada’s east coast, soaking up everything the Maritimes had to offer: cute museums, gorgeous red sand beaches — and even vegan donair...

7 days ago
7

Join our community call on GSC with Barry Adams [together with Trisolute]

Hello, WTF is SEO? community!

Mark your calendars! Join Jessie and Shelby and for our next community call, in partnership with Trisolute News Dashboard!

Google has made a lot of incremental updates to GSC, while leaving a lot to be des...

18 days ago
4

Did AI kill evergreen content? Let's discuss.

Hello, and welcome back. Jessie and Shelby here, back from the final (😭) weekend of summer. Jessie spent these dog days on a lake, enjoying a kayak, campfire and cooking Vegan Balthazar. Meanwhile, Shelby went to a Blue Jays game by scorin...

20 days ago
11

Has AI changed topic authority? No (but also yes)

BOOK THREE, GET ONE FREE!

Put your brand front & centre in WTF is SEO?

Want to get your product in front of thousands of sharp, growth-minded audience editors, media moguls and executive leaders in publishing?

We’re running an excl...

a month ago
15

Ask a News SEO: Gerard Kijlstra

BOOK THREE, GET ONE FREE!

Put your brand front & centre in WTF is SEO?

Want to get your product in front of thousands of sharp, growth-minded audience editors, media moguls and executive leaders in publishing?

We’re running an excl...

a month ago
12

Key Facts

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Audience Metrics

Subscribers, engagement, traffic and sponsorship for WTF is SEO?.

SubscribersEngagement72Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where WTF is SEO? ranks on Google, and how much search traffic it brings in.

Ranked Keywords416Monthly Search TrafficTop Keywords

Authors

The writers behind this newsletter.

  • WTF is SEO?

    Two audience and SEO editors (Jessie Willms and Shelby Blackley) sharing advice, interviews and more on using search for news and publishers.

  • Barry Adams

    I write about SEO for publishers, helping websites gain traffic from Google search, Google News & Discover and build a growing audience for their content.

  • Harry Clarkson-Bennett

    Media industry, publishing and SEO consultant. Partner at DJB Strategies, formerly SEO Director at The Telegraph. Mouthpiece.

  • Steven Wilson-Beales

    SEO, AI Visibility & Content Strategy Consultant for Publishers. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.

  • Mark Williams-Cook

    20+ years in search Posting deep dives of SEO/AI experiments. Director at Candour, Founder of AlsoAsked.com, IntentGaps.com, QueryClassifier.com, QueryFan.com, SearchNorwich.org, CoreUpdates.com and the Search with Candour podcast.

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