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WTF is SEO?

Making sense of search for publishers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues253Founded5 years agoLast Issue7 days ago
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Latest Issues

Ask a News SEO: Clara Soteras

Hello, and welcome back. Jessie and Shelby here, back from weekends full of spring-time hobbies. Jessie indulged in softball, buying a flat of plants (so many cherry tomatoes!), vegan tiramisu, taking a long coffee walk and finishing this t...

7 days ago
10

Core update, AI and more: Google news

Hello, and welcome back. Jessie and Shelby here, back from a frigid “spring” weekend. You’d think May means universally pleasant temperatures. But not in the north, dear reader! Instead, we experienced snow, rain, frost and (some) sun, all...

13 days ago
9

How to do multimodal search

Hello, and welcome back. Jessie and Shelby here, back from the first (semi) official softball weekend! Get ready, dear reader: not only is Jessie playing in another four(!) leagues, but Shelby is subbing for two of them! Stay tuned for stor...

21 days ago
7

Join our podcast SEO community call with Steven Wilson-Beales [together with Trisolute]

Hello, WTF is SEO? community!

Mark your calendars! We are thrilled to invite you to our next community call discussion hosted by your pals, Jessie and Shelby from WTF is SEO?, in partnership with Trisolute News Dashboard!

We’re diving i...

25 days ago
8

What does 'multimodal' mean?

Hello, and welcome back. Jessie here, back from a rainy weekend in Toronto! Those kinds of days call for museum visits and working on a fibre arts craft. This month, it’s embroidery — but also sewing: sewing a project bag for embroidery pro...

a month ago
6

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Authors

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  • WTF is SEO?

    Two audience and SEO editors (Jessie Willms and Shelby Blackley) sharing advice, interviews and more on using search for news and publishers.

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