WTF is SEO?
WTF is SEO?, Steven Wilson-BealesMaking sense of search for publishers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 263 | Founded | 6 years ago | Last Issue | 15 days ago |
| Active | |||||
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What’s a LLM?
Hello, and welcome back. Shelby here, back from a wonderful weekend on Ontario’s west coast in Bayfield. Despite having to endure 3+ hours of traffic both ways, it was worth it for the weather, beach, ice cream, sandwiches, camp fires and f...
Ask a News SEO: Nicola Agius
Hello, and welcome back. Jessie and Shelby here, back from a devastatingly smoky (and then beautiful) summer weekend and the final days of the 2026 World Cup. It came, it caused chaos and it left… but not before driving Shelby mad. The good...
Podcast SEO tips with Steven Wilson-Beales
Hello, and welcome back. Jessie and Shelby here, back from a much-needed extended break. So much softball and soccer was played. Summer nights were enjoyed. We’re back fresher than ever. Here’s to the second half of 2026 Google shenanigans!...
Ask a News SEO: USA Today’s Michael Hastings
Hello, and welcome back. Jessie and Shelby here, back from busy weekends. Jessie celebrated her birthday with the hits: a workout class, sauna, a HUGE nap, softball and gelato. Shelby is now a fully converted football (soccer) fan after a h...
STARTING SOON: Tune into our AI in Search conversation [together with Marfeel]
Hello WTF is SEO? community!
Join us in ONE HOUR!
Our special live conversation in partnership with Marfeel is TODAY! The discussion will focus on AI in search and what to do about it.
Here’s how to join the call:
Google Meet Info: ht...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for WTF is SEO?.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where WTF is SEO? ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 416 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Two audience and SEO editors (Jessie Willms and Shelby Blackley) sharing advice, interviews and more on using search for news and publishers.
SEO & Content Strategist. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.
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