Your go-to insights on what is capturing attention.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 10 months ago | Last Issue | 8 days ago |
| Active | |||||
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theattneconomy.substack.comLatest Issues
Your Weekly ATTN Span: Our New Overlords
Hello ATTN Seekers,
Welcome back. This week, we dive into Vanity Fair’s New Establishment List for 2026 and break down if handing the new ‘overlords’ cultural currency is ‘the project of journalism’. We break down the importance of a unifi...
Your Weekly ATTN Span: Fries with a Side of Ads
Hello ATTN Seekers,
This week, we unpack the math behind McDonald’s and Delta’s move into retail media networks. Fries with a side of ads, anyone? We look at the high uptake of young people using AI for mental health and Americans turning...
Attention Experts Round-Up: Sport Marketing
Welcome to our Attention Experts Round-Up, a monthly series where we tap industry leaders and practitioners to weigh in on the questions shaping their field right now.
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Sports have never been in more demand. This year...
Your Weekly ATTN Span: Playing Both Sides of Big Tech
Hello ATTN Seekers,
Welcome back. This week: a leaked copyright proposal has the Australian government caught in a contradiction around digital consent. Our new market trends series is here featuring insights that get straight to the trend...
ATTN Trends: The Rise of Thrifting
Introducing our new market trends series:
ATTN Trends: Market insights that get straight to the trends you need to know.
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Key Takeaway: As everyday living costs mount amidst rising inflation, Americans shift d...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Your go-to insights on what is capturing attention.
Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.
Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.
Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.
I'm a Boston-raised, California grown writer and content strategist locked in a love-hate relationship with tech.
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