Your go-to insights on what is capturing attention.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 71 | Founded | 8 months ago | Last Issue | 10 days ago |
| Active | |||||
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theattneconomy.substack.comLatest Issues
Your Weekly ATTN Span: Tinkle Down Economics
Hello ATTN Seekers,
Welcome back. This week: We have our first guest contributor! Nathan Slavik tackles the rise of faux-vertising and brand dupes. Plus Jason Kelce and Liquid Death team up to “save humanity” with urine, new data shows tro...
The Arrival of Faux-vertising
Guest Contributor
The Underline:
In Short: A college student’s fictional Nike ad pulled in more engagement than the brand’s own campaigns as part of a broader shift where brands now see more unauthorized creatives tied to thei...
Your Weekly ATTN Span: Back from Extinction
Hello ATTN Seekers,
Welcome back. This week: we break down Zuckerberg’s 6,500 word AI manifesto and why CEOs keep publishing these right as regulation looms. Plus, why AI’s carbon footprint outweighs its climate benefits, July’s breakout m...
The (AI) Manifesto as Alibi
The Underline:
In Short: Tech CEO’s aim to fill the regulatory vacuum for AI with op-ed’s and manifestos.
So What: But in an industry without coordinated guardrails, a business-first lens to AI policy is less about the betterment of...
Your Weekly ATTN Span: We're Hysterical
Hello ATTN Seekers,
Welcome back. This week we dig into Swisse’s “We Are Hysterical” campaign and why its approach to women’s health advocacy stands out. Myspace attempts another comeback, this time with millions of users already showing u...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The ATTN Economy.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Your go-to insights on what is capturing attention.
Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.
Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.
Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.
I'm a Boston-raised, California grown writer and content strategist locked in a love-hate relationship with tech.
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