The ATTN Economy
The ATTN Economy, Lexi Sydow, Nikita Gentle, Christine KimYour go-to insights on what is capturing attention.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 50 | Founded | 6 months ago | Last Issue | 11 days ago |
| Active | |||||
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theattneconomy.substack.comLatest Issues
Your Weekly ATTN Span: The Cringe Trap
Hello ATTN Seekers,
Welcome back. This week: applying the attention economy to the workplace, why more than half of Gen Z are holding back, from relationships to job opportunities, out of fear of being “cringe” and an exclusive breakdown o...
3 Things to Learn from the Attention Economy in 2026
This piece was first published as a by-line on Fast Company.
How consumers allocate attention doesn’t stop at the storefront. The same behavioral shifts that define what audiences watch, buy, and care about are reshaping what employ...
Your Weekly ATTN Span: From CBS to Creator
Hello ATTN Seekers,
Welcome back. This week: a deep dive into clipping, the distribution machine paying freelancers to flood social feeds with short-form clips rewriting how attention gets made and who profits from it. Plus a spotlight on...
Your Feed Is a Product and Clipping Is the Factory
The Underline:
In Short: Clipping, paying freelancers to chop content into short-form clips and flood social feeds from normal-looking accounts, has scaled from a livestreaming growth hack into a cross-industry distribution machine in...
Your Weekly ATTN Span: Read the Room (Then Let Them Write It)
Hello ATTN Seekers,
Welcome back. This week: our takeaways from Sensor Tower’s 2026 State of Web Report, including why AI isn’t eating into website traffic just yet, April’s mobile gaming movers and shakers with Gamigion and a newsletter e...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Your go-to insights on what is capturing attention.
Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.
Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.
Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.
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