The ATTN Economy
The ATTN Economy, Lexi Sydow, Nikita Gentle, Christine KimYour go-to insights on what is capturing attention.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 6 months ago | Last Issue | 5 days ago |
| Active | |||||
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theattneconomy.substack.comLatest Issues
Your Weekly ATTN Span: The Battle for Gamers' Mindshare
Hello ATTN Seekers,
Welcome back. This week: how games compete for attention in 2026, music streaming platform TIDAL introduces a new AI policy and we spoke to the Financial Times about gamers' lack of trust when it comes to AI slop. Plus...
Your Weekly ATTN Span: Screen Habits of the Beautiful Game
Hello ATTN Seekers,
Welcome back. This week: DoorDash tagged T-Pain ten times during the World Cup in a marketing stunt, we break down what it got right and where it fell short. Plus, a look at OpenAI’s eye-watering marketing budget and wh...
FIFA World Cup 2026: Second Screening is Dividing Our Attention
The Underline:
In Short: The FIFA World Cup is the world’s most watched sporting event, drawing in bigger TV audiences than ever before.
So What: But the world has changed how it tunes in. Second screening habits have divided our att...
Your Weekly ATTN Span: A $1.4 Million History Lesson
Hello ATTN Seekers,
Welcome back. This week: a newsletter exclusive on Starbucks Korea’s costly cultural due diligence failure and what it reveals about review processes that exist on paper but not in practice. Plus, May’s mobile gaming mo...
Your Weekly ATTN Span: Social Media's Hidden Price Tag
Hello ATTN Seekers,
Welcome back. This week: a milestone moment for ChatGPT, why social media was never really free and what it means now that consumers are spending more money on it than streaming. Plus our preliminary take on the 2026 Wo...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Your go-to insights on what is capturing attention.
Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.
Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.
Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.
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