Your go-to insights on what is capturing attention.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 78 | Founded | 9 months ago | Last Issue | 11 days ago |
| Active | |||||
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theattneconomy.substack.comLatest Issues
Your Weekly ATTN Span: Stripped of Strategy
Hello ATTN Seekers,
Welcome back. This week: yet another tone-deaf ad is making waves online, we break down what this campaign reveals about brand strategy gone wrong and the lingering harm it perpetuates. Plus, August’s breakout mobile ga...
Your Weekly ATTN Span: AI’s Gamble with Human Extinction
Hello ATTN Seekers,
Welcome back. This week: AI’s inevitability narrative clashes with whistleblowers’ calls that AI could kill off humanity within the decade. Plus, an aging population marks a historic first, and Australia takes aim at al...
Your Weekly ATTN Span: Betting on the Climate Crisis
Hello ATTN Seekers,
Welcome back. This week: Kalshi partners with The Weather Channel to trade on extreme weather, but what Kalshi is buying has nothing to do with the weather. We break down ChatGPT’s $1 billion projected ad revenue, what...
Boy Internet: Where Clipping Actually Came From
The Underline:
In Short: The paid clipping model now standard across music, entertainment and politics was commercialized in 2021 by Andrew Tate, who turned Hustlers University subscribers into an unpaid distribution army and explicit...
Your Weekly ATTN Span: Dolly’s Extraordinary Legacy of Giving
Hello ATTN Seekers,
Welcome back. This week: our newsletter exclusive looks at the golf ad that treated violence against women as a punchline. Plus a warm welcome to our newest advisor, Alli Galloway, 5 charts that describe the AI economy...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Your go-to insights on what is capturing attention.
Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.
Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.
Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.
I'm a Boston-raised, California grown writer and content strategist locked in a love-hate relationship with tech.
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