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Your go-to insights on what is capturing attention.

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  • The ATTN Economy

    Your go-to insights on what is capturing attention.

  • Lexi Sydow

    Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.

  • Nikita Gentle

    Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.

  • Christine Kim

    Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.

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