The ATTN Economy
The ATTN Economy, Lexi Sydow, Nikita Gentle, Christine KimYour go-to insights on what is capturing attention.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 65 | Founded | 7 months ago | Last Issue | 11 days ago |
| Active | |||||
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theattneconomy.substack.comLatest Issues
Your Weekly ATTN Span: Shared, Then Searchable
Hello ATTN Seekers,
Welcome back. This week: we break down how private Claude conversations ended up searchable on Google, why Trump Media’s new Truth API is raising bipartisan alarm bells over Wall Street’s access to the president’s posts...
A President's Posts Were Always Public Property
The Underline:
In Short: Trump Media is charging Wall Street up to $100,000 a month for instant access to the president’s Truth Social posts, effectively turning a presidential communication into a subscription product for the first t...
Your Weekly ATTN Span: The Cost of an Americanized World Cup
Hello ATTN Seekers,
Welcome back. This week: a spotlight on wellbeing poverty, what it is and why it matters, a recap of the biggest stories and moments as the World Cup draws to a close, and how Meowdoku is sweeping the gaming charts. Plu...
World Cup Wrap-Up: Tallying the Attention Score
The Underline:
In Short: The 2026 World Cup was unlike any other, for better or for worse.
So What: This year’s tournament has charted a new course for sports viewership centered on new media, player personalities and the threat of p...
Your Weekly ATTN Span: The Golden Missed Opportunity
Hello ATTN Seekers,
Welcome back. This week: Gartner says PR budgets are about to double, we dig into why the math doesn’t quite add up. In a newsletter exclusive, we break down the new MLS campaign and how it fails to ride the World Cup m...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Your go-to insights on what is capturing attention.
Chief Analyst and Co-Founder of The ATTN Economy, decoding what captures attention and why it matters. Wildlife rescuer, mom to Jupiter the Kelpie, nature lover, loves a trail.
Co-Founder of The ATTN Economy. Avid sports fan. Writing about how attention moves, what captures it and how those dynamics shape behaviour, culture and markets.
Chief Communications Officer and co-founder of The ATTN Economy, decoding what captures attention and why it matters. My dog's biggest fan. Volunteering with animal welfare orgs and mentoring rising PR/comms professionals fills my cup.
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