The Spin
The Spin by JBC, Maura BranniganThe story behind the story — from two founders who've shaped the narratives that shape culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | 4 years ago | Last Issue | 9 days ago |
| Active | |||||
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thespinbyjbc.substack.comLatest Issues
The “Vote Like a Mother” Effect
If you’ve spent any time in a brand strategy room over the last five years, you’ve heard the same corporate playbook preached ad nauseam: Brands need to take a stand. They need to stand for something bigger. They need to join the cultural c...
From Intern to Publicist: What Our Team Wishes They Knew About Starting Out in PR
Getting your foot in the door in public relations can feel like navigating a total black box. Between building media lists, learning agency rhythms, and figuring out how to pitch without sounding like a robot, the learning curve is steep....
Press Pass: Michael Kaye on Adaptation, Audience-First Storytelling, and Why Brands Aren’t the Hero
Welcome to Press Pass, The Spin by JBC’s new profile series where we interview leading independent voices on Substack about their editorial vision, what's inspiring them, and how they navigate modern brand strategy and culture.
Earlier thi...
Why “Bad Money” Is Never Worth It: Enforcing Our Agency’s Strict “No-Asshole Rule”
When you’ve been running an agency for over a decade, you develop a finely tuned radar for new business calls. Within the first five minutes of a intro chat, you can usually tell whether a prospective partnership is going to be a collaborat...
Press Pass: Ana Andjelic on Cultural Capital, Pattern Recognition & the Future of Luxury
Welcome to Press Pass, ’s new profile series where we interview leading independent voices on Substack about their editorial vision, what's inspiring them, and how they navigate modern brand strategy and culture.
When it comes to analyzing...
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Authors
The writers behind this newsletter.
Jennifer Bett Meyer and Melissa Conner are the co-founders of JBC, a boutique PR agency for the brands shaping culture, and After Hours Capital. We write about PR, strategy, culture, and the stories brands tell — with opinions to spare.
Fashion and culture journalist. Brand consultant. Writing for WSJ, Vogue, The Cut, BoF, and more. Probably wearing jeans right now.
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