Jonathan Levitt
The business of endurance: sponsorships, media, and the founders building in outdoor. Real campaign data from a 35-show podcast network, honest takes on what's working, and conversations with the people shaping the sport. Boulder, CO.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 119 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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longrunlabs.substack.comLatest Issues
Easy to Do Business With
Tifosi has sponsored For The Long Run for three years, and I own about a dozen pairs, including two prescription pairs with amber lenses that I wear on trail. Nobody at Tifosi asked me to do this episode. I asked Henk van Dongen, their dire...
Get on the Plane
I’m writing this while things are still fresh, on the flight home from my second Outdoor Media Summit, this time in Asheville. Last year in Durango, I wrote that the best way to approach a trade show is to arrive with a plan and leave room...
Gravel Is the Gateway
Starting in 2027, Salomon is the premier partner of Ironman for the next five years.
A mountain brand from the French Alps at Kona sounds like a left turn. In Erin’s telling, it’s the next step in a plan that also includes a new trail rost...
Why Insight Global Just Spent 0.005% of Revenue on Trail Running
In July, Laura at Paradis Sport emailed me to say she’d signed up for Popfly because she heard about it on Second Nature. Not an ad she clicked. An episode she listened to, on a show in our network, that made her think differently about how...
Your Competitor Gaining a Customer Isn’t You Losing One
Most nutrition brands want you to take a gel on every run. Dan Lampard wants Science in Sport to be as famous for telling you when not to take one as for telling you when you should. A 10K after work on a sunny day, when you’ve eaten and hy...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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The business of endurance: sponsorships, media, and the founders building in outdoor. Real campaign data from a 35-show podcast network, honest takes on what's working, and conversations with the people shaping the sport. Boulder, CO.
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