Long Run Labs
Long Run Labs, Emily HollandExploring marketing x endurance. Host of a podcast on founders/builders in the outdoor industry. Advisor/investor in early-stage outdoor tech, athlete consultant, and leading sponsorship development for a network of 11 endurance podcasts.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 57 | Subscribers | Read | longrunlabs.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I Went to OMA. Here’s What I Learned About Where This Industry Is Headed.
I published a piece earlier this week with data from 24 sponsorship campaigns across the Long Run Labs Network. The actual revenue numbers. The ROAS figures. What this audience does when a host they trust recommends something. If you haven’...
The Last Time This Happened, Google Won
There’s a version of this story that already played out.
What 24 Sponsorship Campaigns Taught Me About Endurance Athletes and Money
I’ve been doing brand partnerships in the endurance space since 2020. For most of that time, I priced them above the market CPM rate; not because I had the data to back it up, but because I’d spent enough time working with brands to underst...
Most Sponsored Athletes Are Thinking About It Backwards
Alyssa Clarke () has been running ultras for eleven years. She’s a professional athlete for On, a coach with Everyday Ultra, a wife to a military member, and someone who keeps a running list of ideas she’s about to fire off to every brand p...
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Authors
The writers behind this newsletter.
Exploring endurance, marketing, and media shaping the sport. Podcast host in conversation with founders and builders in outdoor industry. Advisor and early-stage investor in outdoor and health tech, helping build a 34-show outdoor media collective.
I am a relationship builder, community manager extraordinaire, pop culture enthusiast, outdoor recreationist, and music lover. None of us is one thing. This is a space for all of our identities to shine. ✨
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