THE LONG BAR
Wayne CurtisBehind every drink there's a story.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Subscribers | Read | thelongbar.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to fit a modern classic into a small can
Tequila, mezcal, agave, bitters, in a can. (Photo: Erin Dickman)
Why Some Cocktail Bars Feel Right and Others Don’t
I love it whenever someone much smarter than me puts the commonplace under the microscope of their academic discipline — especially anthropologists and sociologists. They stand on the shoulders of previous generations of scholars, which giv...
The 5 Drinkers You Meet at a Craft Cocktail Bar
Eight decades ago this month, the New York Times ran a story titled “Who Drinks, Why and How,” by Edith Efron, then a writer for the paper’s magazine (and later a conservative gadfly). It began as a light take on the 45 million American dri...
Who Owns the Shape of Whiskey?
This morning, Redemption Whiskey, owned by Deutsch Family Wine & Spirits, unveiled its new bottle amid some minor marketing fanfare. The redesigned bottle has square rather than rounded shoulders and features what the press materials descri...
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