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THE LONG BAR

Wayne Curtis

Behind every drink there's a story.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues92Founded2 years agoLast Issue5 days ago
Active

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Latest Issues

Almond, Lemon, and a Little Love

“Ladies!” read the ad in a 1978 Indiana newspaper. “Get turned on with an Amaretto Sour.”

The Amaretto Sour had been popular in the U.S. for about four years by the time the ad ran. The drink had shown up not as a creation that had escaped...

5 days ago
6
3

The BORG That Wouldn’t Die

In 2023 the BORG was all over TikTok — at least if your algorithm pegged you as a college student trying to keep up with what all the cool kids were drinking.

If you’re over the age of 25, however, some explanation may be in order. BORG is...

13 days ago
7
5

Whiskey vs. Whisky: A Debate about Nothing, Argued by Everyone

Is it “whiskey” or “whisky”? Elijah Craig — the Heaven Hill brand, not the dead person — has invited you to help decide via referendum. They’ve created The Great Whisk(e)y Spelling Divide site for you to vote on this critical issue. It laun...

20 days ago
14
9

The World's Stupidest Trade War Claims Its Smallest Casualty

Screen grab from @wearemothermushroom Instagram page

Well, that escalated quickly.

Last weekend I drove to the Canadian island of Campobello to kayak along its rocky shores and visit a friend. If you haven’t heard of it, the island is loc...

a month ago
51
4

Last Call on the 5:14

Postcard of Chesapeake & Ohio lounge car, ca. 1940s

I’m in favor of mobile bars. I don’t mean the type wheeled into wedding receptions and corporate events, but those where you can sit and enjoy a well-crafted cocktail while speeding along...

a month ago
16
5

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