What Made You Decide That?
Todd HassenfeltWhat Made You Decide That? tries to bring a CPG operator perspective to how make more quality decisions with momentum. I pressure-test new ideas and challenge accepted thinking with a focus on what brands should actually do differently.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 4 months ago | Last Issue | 5 days ago |
| Active | |||||
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toddhassenfelt.substack.comLatest Issues
Best quotes, debates, consensus, insights, and provocative statements from 22 podcasts last week (Oct 4-11, 2026)
The consistent challenge for so many of us is finding time to listen to the plethora of podcast episodes each week, not to mention compare and contrast the ideas presented in the episodes. To help you quickly identify what was (subjectively...
Alexa Sells Against Itself, Part 2: Is Amazon’s Obsession on Protecting Its Ad Business or Delighting Customers
The response to the Part 1 of Alexa Sells Against Itself was robust so I wanted to get out Part 2 version which will focus more on how Alexa shared “Amazon perspectives” on Amazon Advertising vs Walmart Advertising, why it blocks LLMs, what...
Alexa Sells Against Itself: Amazon's Alexa for Shopping makes a compelling case for shopping on LLMs and Walmart Sparky
I started my Alexa for Shopping conversation today evaluating the new Amazon Alexa Tablet which was announced on Thursday to see what features would really make it worth the price tag and if Alexa would recommend dupes for this product. Qui...
Who “wrote” it best and what was missing from UnBoxed Day 1 Recaps
Amazon UnBoxed had it’s usual slew of announcements on Tuesday (9/29) and the one that arguably received the most attention was Branded Conversations. This article will look at 3 different recaps on UnBoxed Day 1 to see which one AI, or now...
Looks like Alexa was off by 1 day for Prime Big Deal Days
THEN: 10 days ago where Alexa and a couple sites claimed Amazon Prime Big Deal Days had been announced for October 7-8.
NOW: Amazon officially announced Prime Big Deal Days for October 6-7
Though Alexa was a bit confused today when...
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Authors
The writers behind this newsletter.
Todd Hassenfelt is a CPG and digital commerce leader who writes about the decisions shaping retail media, retail AI, digital commerce, content, organizational capability, and business growth.
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