What Made You Decide That?
Todd HassenfeltWhat Made You Decide That? tries to bring a CPG operator perspective to how make more quality decisions with momentum. I pressure-test new ideas and challenge accepted thinking with a focus on what brands should actually do differently.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 3 months ago | Last Issue | 3 days ago |
| Active | |||||
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toddhassenfelt.substack.comLatest Issues
Alexa for Shopping just gave the dates for Fall Prime Big Deal Days 2026
While not as big as trying to guess Summer’s Amazon Prime Day event dates, the Fall’s Amazon Big Deal Days 2026 is still an important event for CPG Brands. With Summer’s Prime Day moved to June this year, there was some anticipation that Bi...
SNICKERS new promotional activation will get headlines about AI and first digital chocolate bar, but is it really a Reddit initiative and AI memory trick?
SNICKERS is attempting to tie together their long standing “You’re Not You When You’re Hungry” campaign with an AI twist. Ashley Gill, Brand and Content VP at Mars Snacking, told PR Newswire that SNICKERS has “long been the remedy for out-o...
What is the Amazon About You preferences and how it impacts the Amazon experience?
So a few of you have asked for more details on the Amazon About You preferences that are in Amazon based on mentions in 2 previous articles:
- Alexa for Shopping is asking for your other AI Assistants’ information about you (July 24th, 2...
Do You Want AI Making Your CPG Budget Decisions?
One AI changed the budget recommendations of four other AIs.
The 2027 Budget discussions have or will be starting at CPG organizations. Debates over how money should be allocated to initiatives and platforms for growth will be, or at least...
Market Share Can be Lost In The Organizational Layers Between Signal And Decisions
August 17th article from The Intelligence Record:
Todd Hassenfelt, Chief Decision Officer at Firstmovr, on why competitive signals die below the C-suite and how tiered decision rights let teams act before threats land.
Most competitive su...
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Authors
The writers behind this newsletter.
Todd Hassenfelt is a CPG and digital commerce leader who writes about the decisions shaping retail media, retail AI, digital commerce, content, organizational capability, and business growth.
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