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Publishing Strategies

Steven Wilson-Beales

A strategic briefing for publishing leaders navigating audience growth, AI visibility, search disruption and the future of editorial products.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues33Founded9 months agoLast Issue9 days ago
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Latest Issues

Competitor research starts with your own product

Effective competitor research does not begin with your competitors. It begins with your own organisation.

Before analysing rival websites, keyword gaps or search visibility, I always want to understand what the client believes it offers, h...

9 days ago
1

“Stop renting your audience from other platforms”: What publishers can learn from Good Housekeeping, The Guardian and The Times

Firstly, excuse my lack of comms recently. I’ve been knee-deep in Claude Code, which has led me down a real rabbit hole, but has also helped me define a new hybrid approach to generating AI-assisted insights. I’ll write about that very soon...

13 days ago
2

Young Audiences Haven’t Abandoned News. They’ve Abandoned the Old Ways of Finding It.

‘We’re F@cked’

That was the response from one audience expert I spoke to this week after they read the latest Reuters Digital News Report.

Publishing Strategies is a reader-supported publication. To receive new posts and support my work,...

a month ago
1

Austen, Eliot and the Messy Business of AI Visibility & Prompt tracking.

Over the past year there’s been a lot of articles published to help you dip your toe into the world of AI prompt tracking. But there’s a problem.

Well, two problems, actually.

Publishing Strategies is a reader-supported publication. To r...

a month ago
1

Google’s New AI Dashboard - A Pyrrhic Victory for Publishers? PLUS World News Media Congress Highlights

Admit it. It’s been a bit of a Google-heavy week. First, their May Core update was finally completed so that’s always a joyous time - digging into the data to work out if a) your website absolutely tanked during that period, and b) if that...

2 months ago
2
2

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  • Steven Wilson-Beales

    SEO & Content Strategist. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.

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