Publishing Strategies
Steven Wilson-BealesA strategic briefing for publishing leaders navigating audience growth, AI visibility, search disruption and the future of editorial products.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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publishingstrategies.co.ukLatest Issues
Your AI reputation is being built off-site
My previous research looked at which of a publisher’s own pages AI cites when judging trust, value, authority and identity. This time I looked at the other half of the picture: the third-party sources shaping those answers. As before, this...
From reach to relationships: how publishers are rethinking audience growth
In the immortal words of The Beatles, it’s been A Hard Day’s Night after attending both the Future of Media Technology conference and the Awards ceremony afterwards, where I presented the award for Best Use of AI, but somebody’s gotta do it...
Which publisher pages does AI cite when judging a news brand?
If you’re scanning this article and thinking ‘wow, someone’s gone down a real rabbit hole here’, you’d be correct. I have. 😭
Following on from my previous article on audience growth, I’ve been reading a lot of claims recently about the im...
The Three Laws of Audience Growth
Firstly, apologies. I’ve been a little lax with my posts recently, which I’m putting down to heatwaves, work and general life messiness.
But I’m back.
Publishing Strategies is a reader-supported publication. To receive new posts and suppo...
Competitor research starts with your own product
Effective competitor research does not begin with your competitors. It begins with your own organisation.
Before analysing rival websites, keyword gaps or search visibility, I always want to understand what the client believes it offers, h...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Publishing Strategies.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
SEO, AI Visibility & Content Strategy Consultant for Publishers. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.
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