AI is changing GTM - Learn insights from the top 100+ RevOps leaders
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 6 months ago | Last Issue | 10 days ago |
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gtmcouncil.substack.comLatest Issues
Buy vs. Build - Survey and Insights
AI coding has upended GTM software: for the first time you can build applications without an engineering team. But building a single-player tool and maintaining a GTM infrastructure are different sports — and most companies are discovering...
Headless CRM (Phil Cooper, Agentforce CCO)
We sat down with Phil Cooper, Chief Customer Officer, Agentforce Sales at Salesforce, to dig into what actually changes when the CRM updates itself, agents start inspecting your pipeline, and sellers never have to open the system of record...
GTM Data for Engineers (Jai @ Deepline)
We sat down with Jai Toor, Co-Founder of Deepline, to dig into what happens when you build GTM data infrastructure as a developer tool designed for AI agents rather than a point-and-click enrichment platform. Deepline has been picking up se...
The GTM Data Stack defined
We’ve observed that:
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CEO/CROs don’t understand the challenges a bad data stack presents for their GTM execution and consequently don’t invest (the people, $ and time) to get it right.
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There is no standard definition of the layer...
Data for Agentic Sales (Austin @ Unify)
We sat down with Austin Hughes, cofounder and CEO at Unify, to dig into how outbound is changing as agents take on more of the grunt work. Unify built its platform to work like Claude for outbound sellers, and this conversation explains why...
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Authors
The writers behind this newsletter.
Revenue Enablement Leader
Building RevOps. Writing about the unglamorous work that makes sales predictable: pipeline discipline, data hygiene, forecasting that lands, and the systems nobody talks about until they break.
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