The GTM Engineer by Clay
The GTM EngineerInsights on building revenue systems with AI and automation—from the people who coined the term GTM Engineer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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thegtme.comLatest Issues
How we dropped cost-per-lead from $250 to $25 with ads in Clay
Most B2B companies waste half their paid ad budget showing ads to the wrong people like existing customers, open opportunities, or agencies who can’t buy.
Every marketer knows to exclude these groups. The execution is where things fall apa...
How Clay automates deck creation
Customer success and sales teams spend hours building decks for every client interaction. Quarterly business reviews, executive briefings, renewal presentations, onboarding guides, each one means pulling data from multiple systems, building...
How we turn LinkedIn engagement into qualified pipeline
How to turn LinkedIn engagement into qualified pipeline
Your team invests heavily in LinkedIn content. You’re paying creators, producing videos, running influencer programs. But you have no idea if the engagement actually matters.
Marke...
Why black-box account scoring kills your pipeline
Sales leaders face the same territory planning problem every year: how do you divide up accounts fairly while making sure every rep can actually hit their number?
Most teams fall into two camps. They either use black-box scoring tools or b...
You’re thinking about marketing ROI all wrong
This year Clay invested over $1MM in billboards. That kind of marketing spend without clear ROI usually makes finance people nervous.
But we make a ton of big and small marketing bets like this at Clay, to the point we wanted to share some...
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The writers behind this newsletter.
Brought to you by the Narrative Team @ Clay
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