Proof Points
Ben TannenbaumWeekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 10 months ago | Last Issue | 12 days ago |
| Active | |||||
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proofpoints.substack.comLatest Issues
The Return of the Table d’Hôte
Table d'Hote, from "Journal of Sentimental Travels in the Southern Provinces of France, Shortly Before the Revolution"
Ask a member of Gen Z whether they like eating alone and you will get a yes. Nearly half do it at least once a week. Ask...
The Hardest Bar in America
Stand in a bar tonight, around ten, when the room has filled but before it gets loud. Look at the regulars. The couple who orders without looking at the menu. The guy who tips like he has a crush on the bartender. And maybe he does.
In thr...
Conclusively Debunked, Again
On Tuesday morning I was reading the trade press with my coffee, a habit I recommend to anyone who enjoys watching an industry think out loud, when a press release informed me that the idea of Gen Z as the generation of moderation had been...
The Seeker-Sensitive Bar
Photo by Tyler Milligan on Unsplash
If you want to know what the alcohol industry is going to look like in ten years, you shouldn’t be looking at other consumer packaged goods. You shouldn’t be looking at the snack aisle or the beauty coun...
Maureen at Donohue’s
Everybody gets to be the main character of their own life. That’s the whole premise of the phrase as people actually use it now, a way of saying you’re carrying yourself like the camera’s on you, narrating a coffee order or a walk down the...
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Weekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight.
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