Proof Points
Ben TannenbaumWeekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | 9 months ago | Last Issue | 11 days ago |
| Active | |||||
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proofpoints.substack.comLatest Issues
The Last Rite
Last week I wrote about what happens at the threshold of the 21st birthday. Then I remembered I've never actually had one.
My birthday is December 24th. Christmas Eve. The night most of America is otherwise occupied.
I turned 21 at a sush...
They’ll Find Us When They’re Ready
Photo by O. Storch on Unsplash
In 2009, Christopher Carpenter and Carlos Dobkin published a paper that should have embarrassed a lot of marketing departments. Using death records, they showed that mortality from alcohol-related causes spik...
The Concentration Engine
Avengers: Doomsday will almost certainly be one of the highest-grossing films of the year. It will sell out theaters in markets where the two preceding Marvel releases played to half-empty houses. People who skipped Brave New World and sat...
The Bar Is the Medium. The Medium Is the Message.
“The medium is what happens to you, and that is the message.”
Marshall McLuhan, 1966
As far as I can tell, Marshall McLuhan never wrote about bars. He wrote about television, radio, electric light, and the phonetic alphabet. But buried in...
Chain of Custody
There’s an ashtray at the end of the bar at Fresh Kills Bar in Williamsburg. The first time I saw it I stopped mid-sip. Is this legit?
It was. Whoopi Goldberg gave it to them when they opened.
I asked Lauren McLaughlin, who has been behin...
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Weekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight.
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