Proof Points
Ben TannenbaumWeekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 8 months ago | Last Issue | 12 days ago |
| Active | |||||
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proofpoints.substack.comLatest Issues
The Concentration Engine
Avengers: Doomsday will almost certainly be one of the highest-grossing films of the year. It will sell out theaters in markets where the two preceding Marvel releases played to half-empty houses. People who skipped Brave New World and sat...
The Bar Is the Medium. The Medium Is the Message.
“The medium is what happens to you, and that is the message.”
Marshall McLuhan, 1966
As far as I can tell, Marshall McLuhan never wrote about bars. He wrote about television, radio, electric light, and the phonetic alphabet. But buried in...
Chain of Custody
There’s an ashtray at the end of the bar at Fresh Kills Bar in Williamsburg. The first time I saw it I stopped mid-sip. Is this legit?
It was. Whoopi Goldberg gave it to them when they opened.
I asked Lauren McLaughlin, who has been behin...
The Category Is a Management Technology
The standard version of the story goes like this: In 1916, Clarence Saunders opened a grocery store in Memphis called Piggly Wiggly and invented the self-serve grocery store. Before Piggly Wiggly, you told a clerk what you wanted and the cl...
The Consumer Is a Context
It’s December 1975 and a young assistant professor of marketing at Temple University has just published an eight-page paper in the Journal of Consumer Research. Russell Belk’s argument was simple enough to fit in a single sentence: situatio...
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Weekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight.
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