Proof Points
Ben TannenbaumWeekly essays on how changing conditions shape human behavior and what that reveals about drinking, markets, and culture.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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proofpoints.substack.comLatest Issues
Cigarettes for People Who Don't Smoke
People who quit smoking rarely say they miss the nicotine. They say they miss the breaks. The three or four times a day they stepped outside with whoever else was out there, stood in a loose group by the door, and talked to a coworker they...
The Hour Between
Aperitivo is growing in America because the ritual matters more than the drink. How hybrid work, early dinners and drinking less offer a new reason to go out.
It’s five-thirty on a Tuesday and the good seats are gone already, and not the...
It’s Still Real to Me
I’ve spent the last few years writing about drinking culture, but the questions underneath have always been more expansive: why people gather, how rituals form, what creates belonging, and what keeps a culture alive. Lately I’ve been follow...
The Return of the Table d’Hôte
Table d'Hote, from "Journal of Sentimental Travels in the Southern Provinces of France, Shortly Before the Revolution"
Ask a member of Gen Z whether they like eating alone and you will get a yes. Nearly half do it at least once a week. Ask...
The Hardest Bar in America
Stand in a bar tonight, around ten, when the room has filled but before it gets loud. Look at the regulars. The couple who orders without looking at the menu. The guy who tips like he has a crush on the bartender. And maybe he does.
In thr...
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Weekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight.
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