Proof Points
Ben TannenbaumWeekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 10 months ago | Last Issue | 12 days ago |
| Active | |||||
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proofpoints.substack.comLatest Issues
The Seeker-Sensitive Bar
Photo by Tyler Milligan on Unsplash
If you want to know what the alcohol industry is going to look like in ten years, you shouldn’t be looking at other consumer packaged goods. You shouldn’t be looking at the snack aisle or the beauty coun...
Maureen at Donohue’s
Everybody gets to be the main character of their own life. That’s the whole premise of the phrase as people actually use it now, a way of saying you’re carrying yourself like the camera’s on you, narrating a coffee order or a walk down the...
Weather Conditions
Last Thursday I was at a watch party in the suburbs. Mexico vs. Korea, World Cup group stage. Roughly twenty adults, kids up past their bedtime. I saw soju brands I was admittedly unfamiliar with next to tequila ranging from Patron, to Casa...
Optimization Culture Has a Hangover
In late December, a GQ writer named Dean Stattmann reached out. He’d spent the better part of 2025 trying to go sober, lasted about three months, and was working through why the experiment had made him feel worse. His social life had contra...
Broken Glass Everywhere
Last summer I cut myself on a piece of glass at the community pool. While not a gruesome injury, it’s hard to forget that specific humiliation of hopping on one foot back to my chair while my daughter cringed in embarrassment. The culprit?...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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Weekly cultural intelligence on drinking culture, social infrastructure, and the consumer trends hiding in plain sight.
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