Because the wine industry needs muckrakers too—By Tom Wark
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 559 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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tomwark.substack.comLatest Issues
At the Risk of Torturing a Metaphor, The Herd May Be Turning on Neo Prohibitionism
...and how to motivate the steers to chase the heifer.
It’s very difficult to turn a stampeding herd of cattle. I know this from personal experience: Westerns. I’ve noticed it’s always tough for the prickly, sun-worn Western veteran to tur...
On Declining Per Capita Wine Consumption: Are We Reliving 1986 or 1993?
Is it just the beginning or the beginning of the end? Or something else?
No one knows for sure which direction the American wine market will move in the coming few years. They may tell you they know or that they are seeing indications of t...
Whales, Assholes, and the Truth About Buyers of Top Napa Valley Wines
Are you now or have you ever been a whale? Someone wants to know.
I’ve never been a whale. Yes, I’ll admit to being a fellow traveller of the whales. I’ve swum in the same pools where the whales frolic, and I’ve even led some whales to fee...
How To Trick Wine Drinkers into Reading Substantial Wine Writing
A little bait and switch would benefit everyone
If you write or publish anything and you aren’t using AI to analyze what works, what’s being read, and what’s not being read, you are leaving significant insights on the table.
Group 1 Gaslighting—Weaponizing Science to Scare Wine Drinkers
Did someone get fired for gaslighting about tobacco, asbestos and alcohol?
A sheer cliff with a 1,000-foot drop-off can cause harm from a fall.
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Authors
The writers behind this newsletter.
Tom Wark is a media and public relations professional in the wine industry. Since 2004 he has published FERMENTATION, a source of commentary on the wine industry. Tom is a father, husband, brother, and friend. He lives in Salem, Oregon.
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