How We Scaled This
Kristina McMillan, Craig RosenbergGTM tools, templates, and playbooks from operators who have been there, done that. Brought to you by Scale Venture Partners.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 13 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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howwescaledthis.comLatest Issues
Launching a company out of stealth
I’ve talked with a bunch of early-stage founders recently about launching into the market. They’ve been heads-down building their product for months and are finally ready to come out of stealth. Their tone is the same: pop the champagne, ri...
They closed their biggest deal ever. The buyer never visited their website.
This article was previously published on Topline.
Speaking on stage with me at LinkedIn, Maya Spivak (founder, Marketing.fan) described the perfect founder-brand use case: a founder had just landed their biggest deal yet, and...
GTM event for the Scale portfolio and community
On March 26th, we’re going to try something new.
I’m hosting a new kind of event for founders and GTM leaders. Instead of abstract presentations, we’ll offer real, interactive conversations and workshops with a few of my personal tech hero...
How Snowflake 15x'd replies with AI orchestration
A few years back, Snowflake’s sales team ran the numbers and found they’d reached out to 20,000 prospects and only 0.5% replied. That’s one reply for every 200 people. The reason for the poor results? It was taking sales development reps (S...
Welcome to How We Scaled This!
Scale’s GTM newsletter has transitioned to Substack!
You can expect content from our events, including our summits, what’s working (and not) in AI for GTM teams, and near-real-time benchmarks. First up, Sydney Sloan, CMO at G2, walks us t...
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Authors
The writers behind this newsletter.
Female ambition activist. Executive, founder, and advisor with 20+ years in startups, VC, AI, GTM, consulting. Rabid optimist and avid fan of curse words.
As Scale's Chief Platform Officer, Craig advises founders and executives on all things GTM and finance.
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