How We Scaled This
Kristina McMillan, Craig Rosenberg, Sydney SloanGTM tools, templates, and playbooks from operators who have been there, done that. Brought to you by Scale Venture Partners.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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howwescaledthis.comLatest Issues
Why no one cares when your company comes out of stealth
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Pricing to win in the AI era
Pricing is often an afterthought for founders. They’re pinpoint-focused on building an exceptional product and getting it in front of customers, and they worry about pricing at the very end of the GTM process.
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Launching a company out of stealth
The content contained in this post is based on the playbook, Launching out of Stealth, developed by Sydney Sloan, CMO Exec-in-Residence at Scale Venture Partners.
I’ve talked with a bunch of early-stage founders recently abou...
They closed their biggest deal ever. The buyer never visited their website.
This article was previously published on Topline.
Speaking on stage with me at LinkedIn, Maya Spivak (founder, Marketing.fan) described the perfect founder-brand use case: a founder had just landed their biggest deal yet, and...
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Authors
The writers behind this newsletter.
Female ambition activist. Executive, founder, and advisor with 20+ years in startups, VC, AI, GTM, consulting. Rabid optimist and avid fan of curse words.
As Scale's Chief Platform Officer, Craig advises founders and executives on all things GTM and finance.
4x CMO. Board member. Advisor. I scaled Salesloft ~10x in 3.5 years and now help founders build GTM engines that work. Honest takes on B2B marketing, leadership, and building G2M strategies that work.
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