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Where the next generation of exceptional innovators gather. A newsletter dedicated to the consumer company seeking to elevate intelligently by Ground.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues70Founded3 years agoLast Issue8 days ago
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Latest Issues

MeUndies Cut a Third of Their Ad Budget and Grew Faster. Here's What They Knew That Most Brands Don't.

Common Ground is Ground’s newsletter highlighting the most important consumer news, tech trends, artificial intelligence, in-depth analysis, along with a few extra thoughts from our team. Subscribe today to get the latest issue delivered to...

8 days ago
54

The Revenue Gap Between You and Your Competitors Just Got Harder to Close.

Common Ground is Ground's newsletter highlighting the most important consumer news, tech trends, artificial intelligence, in-depth analysis, along with a few extra thoughts from our team. Subscribe today to get the latest issue delivered to...

11 days ago
52

From Zero to $12M Raised: How Babba Rivera Applied Lessons from Uber, Away, and AI to Build One of Sephora’s Fastest-Growing Haircare Brands

Common Ground is Ground's newsletter highlighting the most important consumer news, tech trends, artificial intelligence, in-depth analysis, along with a few extra thoughts from our team. Subscribe today to get the latest issue delivered to...

12 days ago
50

Devil Wears Prada or AI? Tech Pressures, And What It Means for the Millennial 'Prestige' Consumer

Common Ground is Ground’s newsletter highlighting the most important consumer news, tech trends, artificial intelligence, in-depth analysis, along with a few extra thoughts from our team. Subscribe today to get the latest issue delivered to...

15 days ago
23

The Biggest CPG Company Let AI Rebuild Its Operations. What Commerce Should Implement Today.

Common Ground is Ground's newsletter highlighting the most important consumer news, tech trends, artificial intelligence, in-depth analysis, along with a few extra thoughts from our team. Subscribe today to get the latest issue delivered to...

20 days ago
27

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Authors

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  • Ground AI

    The AI Revenue Growth Engine for Commerce. Ground is the AI uncovering and unlocking hidden revenue for consumer businesses - autonomously.

  • Vanessa Molina

    Colombian-born and NYC-raised, Vanessa Molina works in tech while running her consultancy firm, Good Citizen Collective. With deep experience in fashion and sales, she helps brands scale globally through commerce and AI-driven strategies.

  • Sheida Mirjahani

    Sheida leads Growth at Ground. With deep experience in AI and technology, and consumer brands she helps brands to autonomously increase their revenue and maximize their store's potential.

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