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Where the next generation of exceptional innovators gather. A newsletter dedicated to the consumer company seeking to elevate intelligently by Ground.

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Substack
PricingOnly free issuesPublishesDaily
Issues129Founded4 years agoLast Issue12 days ago
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Latest Issues

Day 4: How Gymshark Built Demand Before Black Friday Even Started

Welcome to Day 4 of BFCM Compounded - our series in Common Ground on turning the biggest shopping moment of the year into growth that lasts long after the weekend ends.

Most brands wait until Black Friday to give customers a reason to visi...

12 days ago
1

Day 3: How Patrick Ta Used Scarcity To Win BFCM 2025 and Poised to Win 2026

Welcome to Day 3 of BFCM Compounded, our latest Common Ground series exploring how to turn the biggest shopping moment of the year into growth that lasts long after the weekend ends.

Most brands approach Black Friday with the same playbook...

13 days ago
5

Day 2: How I’d Use AI to Grow My CRM Audience Before BFCM

Welcome to Day 2 of BFCM Compounded - our series in Common Ground on turning the biggest shopping moment of the year into growth that lasts long after the weekend ends.

Today, we’re sharing a playbook for acquiring more customers before BF...

16 days ago
1

BFCM, Compounded - Day 1: How to Maximize Revenue Before, During, and After BFCM

Introducing BFCM Compounded

A Series by Common Ground on How to Make BFCM Pay Off All Year.

Over the next few weeks, we’re excited to share that we’ll be publishing BFCM Compounded: a series of practical strategies, customer stories, A...

16 days ago
4

Converting BFCM Traffic: How I Would Use AI

Common Ground is Ground’s newsletter highlighting the most important consumer news, tech trends, artificial intelligence, in-depth analysis, along with a few extra thoughts from our team. Subscribe today to get the latest issue delivered to...

19 days ago
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Authors

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  • Ground AI

    The AI Revenue Growth Engine for Commerce. Ground is the AI uncovering and unlocking hidden revenue for consumer businesses - autonomously.

  • Sheida Mirjahani

    Sheida leads Growth at Ground. With deep experience in AI and technology, and consumer brands she helps brands to autonomously increase their revenue and maximize their store's potential.

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