Growth Matters
Anurag WadehraA blog for tech leaders looking to scale their business. Anurag Wadehra explores patterns to help reposition your company for AI-led growth, build your go-to-market pathways, and evolve through all stages from seed to scale.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 6 years ago | Last Issue | a year ago |
| Active | |||||
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anuragwadehra.comLatest Issues
An Attractive Value Experience (AVX): Framework for Building AI Native Go-to-Market Foundation
This is a long post that introduces a new GTM framework: the Attractive Value Experience (AVX). It’s a practical, flexible unit designed for AI-native GTM teams who want to deliver value fast, with precision and accountability.
What’s insi...
Positioning Your AI & Agentic Apps to Win
Introduction
The AI landscape is evolving rapidly, and to build a successful AI-powered product, it is crucial to position it effectively. In this blog post, I explain a structured approach that will help founders, product leaders, and GTM...
How Well Are You Positioned for AI-Led Growth
Positioning is the backbone of how your company is perceived in the market, and it’s crucial to understand that positioning is not just about branding or marketing. Positioning is a strategic framework that helps define where your company s...
Unlocking the Future of SaaS Pricing with AI
I had the opportunity to discuss the transformative potential of AI in reshaping SaaS pricing models with Keerthi Sivakumar, a leader in monetization strategies at Freshworks. I introduced a framework on why SaaS apps have a gap in deliveri...
The Art of Bundling: Crafting Effective SaaS Offerings
In the previous post, I covered how to set B2B SaaS and Marketplace pricing and what are the key user and buyer focused pricing value metrics used by SaaS companies today. Please review that post and set your the pricing strategy before you...
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Authors
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I help Tech CEOs unlock their company for AI-led growth, scale their GTM & build teams | ex-Google, P&G
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