
A blog for tech leaders looking to scale their business. Anurag Wadehra explores patterns to help reposition your company for AI-led growth, build your go-to-market pathways, and evolve through all stages from seed to scale.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 40 | Subscribers | Read | anuragwadehra.com |
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This is a long post that introduces a new GTM framework: the Attractive Value Experience (AVX). It’s a practical, flexible unit designed for AI-native GTM teams who want to deliver value fast, with precision and accountability.
Introduction
Positioning is the backbone of how your company is perceived in the market, and it’s crucial to understand that positioning is not just about branding or marketing. Positioning is a strategic framework that helps define where your company s...
I had the opportunity to discuss the transformative potential of AI in reshaping SaaS pricing models with Keerthi Sivakumar, a leader in monetization strategies at Freshworks. I introduced a framework on why SaaS apps have a gap in deliveri...
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The writers behind this newsletter.
I help Tech CEOs unlock their company for AI-led growth, scale their GTM & build teams | ex-Google, P&G
recently built teams that built products for product building teams @ Amplitude...previously learned operating @ Box, scaling @ Twitter, & shipping @ Amazon...more @ t.co/ib
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