
On cooking, writing, and the craft behind the cookbook
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||

What do you want from summer dinners?
July and August me, dizzy from hot weather and constant pivoting (camp drop-off → work → impromptu beach day → deadlines → cancelled/rescheduled meetings → BIG TRIP planning and execution → back to sch...
A recipe is a promise: If you follow these directions, you’ll get these results. But it’s real-life meals we’re talking about. Real-life people making dinner for their loved ones at the end of real-life workdays or weekends. The stakes are...
A good headnote makes me want to cook the recipe immediately. A bad one makes me wonder if the author has ever actually cooked the dish themself. Here are the things I look for in those pre-recipe blurbs, and what they reveal about the cook...
Most weeks I make two batches of dough, divide and ball them up, and freeze one ball for a future testing day. Two of the three remaining balls are for “real” recipes I’m developing and/or re-photographing. The third, though, is just for us...
I started my career as an in-house editor at Clarkson Potter (Penguin Random House) in 2008, then went rogue in 2011 to see what I could do on the other side of the desk. Now, about two decades in, I’ve seen cookbook publishing from nearly...
Subscribers, engagement, traffic and sponsorship for Peggy Paul Casella.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I develop and test recipes, write cookbooks, and coach authors through the publishing process. Three books out, lots more in the works.
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