The Genesys
Matteo TittarelliLearn one Claude Code skills every week. Join 3300+ elite operators.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 4 years ago | Last Issue | a month ago |
| Active | |||||
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newsletter.genesysgrowth.comLatest Issues
Capture the customer story before the details fade
You wrap up a great engagement with a marquee customer. Their CMO is enthusiastic. The numbers are real. Sales is asking when the case study lands.
Eight weeks later, the case study still isn’t written.
By the time someone sits down to dr...
The competitive intel that survives a live sales call
Most “competitive intel” in B2B SaaS is a one-pager the founder wrote six months ago, dropped in a shared Notion folder, and hasn’t been updated since. The sales team doesn’t open it during calls. When they do, half the data is stale. The o...
Skill of the Week: Brand Kit + TOV Guidelines
You have brand guidelines. Somewhere. A PDF from two years ago, maybe a Notion page the design contractor set up before leaving. It has the logo in three sizes, two hex codes that might be current, and a paragraph about “being approachable...
Skill of the Week: ICP Research
You’ve got the persona doc. One page, maybe two. A cartoon avatar named “Marketing Mary” with a job title, three pain points, and a quote you wrote yourself because you couldn’t find a real one. The sales team has never opened it. The conte...
How to actually know your competitors, not just stalk their website
Most competitive research ends at the homepage. You skim the features page, check if they have a pricing page (they don’t), maybe Google their name and skim a G2 review or two. Then you write a positioning doc based on vibes.
The problem i...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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Positioning, websites, launches & content for Series A+ B2B SaaS | Duolingo streak keeper \ud83c\uddef\ud83c\uddf5
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