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Artwork for The Latest! from Carolyn Delacorte

The Latest! from Carolyn Delacorte

Carolyn Delacorte

The Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues93Founded3 years agoLast Issue7 days ago
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Artwork for The Latest! from Carolyn Delacorte

Latest Issues

TikTok Is Picking Mall Tenants Now + 5 Marketing Moves Worth Stealing

This morning I pulled out my journal, wrote out the date → and my jaw dropped. We’re already halfway through September and it seems to me it should still be Spring … time is just flying by too quickly - I don’t think I need to tell you that...

7 days ago
2
1

What Happens When Bots “Review” Your Products? Usually it’s a Dumpster Fire of Misinformation.

It’s been a week up here in Wine Country! The Monday holiday has had me mentally behind every single day - I still keep thinking today is Wednesday … plus it’s been 100 degrees for a couple days - which apparently was the perfect time for P...

12 days ago
3

How to Build a Media List for Holiday PR

A practical guide to finding the right editors, freelancers, gift guides, newsletters and media contacts, plus when to pitch them.

This is the first in a series of Holiday Marketing and PR Guides. I’ll be following this post up with more e...

13 days ago
1
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New This Week 9/3/26

  • Dolly Parton

    • Google Preferred Sources List

    • How to Harnass Pinterest Hobbies Report

    • How to Remove AI Pins from Your Pinterest Search Results

    • Decor Searches Surging on Google

    • State Fairs are Fair Game for Beauty P...

19 days ago
2

Target Borrows From Independent Beauty Stores for It’s New Beauty Studio Concept

I love Target - I want to establish that point from the get-go. Everyone knows you can find really fun, well priced items for your closet, home, kitchen cupboards and more. There’s discovery in every department - including their beauty and...

21 days ago
3
1

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  • Carolyn Delacorte

    My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.

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