The Latest! from Carolyn Delacorte
Carolyn DelacorteThe Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Founded | 3 years ago | Last Issue | 21 hours ago |
| Active | |||||
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boxwoodco.substack.comLatest Issues
Why I'm Advising My Clients to Avoid the Pumpkin Spice Industrial Complex This Year
As I write this I’m remembering golden afternoons strolling the orchards of my local apple farm back in New England … donning a chunky sweater and posing for the camera with a basket full of freshly harvested produce.
While it was a depen...
Do Gen X and Boomer Women Spend More Than Gen Z? What Small Brands Are Missing.
Gen X and Boomers accounted for nearly 68 percent of spending across lifestyle categories in 2025. Most brands routinely neglect them.
When I was growing up, women over “a-certain-age” were pitied, condescended to, and roundly expected to...
Your Brand Needs a Face. It Doesn’t Have to Be Yours.
A practical visibility plan for founders who don’t want to become influencers, mascots, customer service departments, and full-time content machines.
A relentless, exhausting piece of advice dominates the modern business world these days –...
Here's Your Summer 2026 Marketing Mood Board
Consumers are buying - but with heavy edits. While they are adding little luxuries like decadent soap, upmarket skincare, and hand-poured candles to their baskets, they’re asking themselves questions before they make the final tap. “Does th...
Is anyone else noticing this massive summer shift?
PLUS Here's Your Summer 2026 Marketing Playbook
Happy first full day of Summer! Q3 2026 is almost here and it’s time to hit the ground running with new ideas, renewed enthusiasm, and an early focus on the all-important holiday season.
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.
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