The Latest! from Carolyn Delacorte
Carolyn DelacorteThe Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 3 years ago | Last Issue | 24 hours ago |
| Active | |||||
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boxwoodco.substack.comLatest Issues
Target Borrows From Independent Beauty Stores for It’s New Beauty Studio Concept
I love Target - I want to establish that point from the get-go. Everyone knows you can find really fun, well priced items for your closet, home, kitchen cupboards and more. There’s discovery in every department - including their beauty and...
Move Over Pumpkin, There’s a New Flavor in Town
I’ve been talking about the decline of “pumpkin spice” for Autumn 2026 and this week’s Google Searches are proving me right.
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Interest in Pumpkin Spice Lattes have declined year over year according to Google data.
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Matcha lattes ar...
The Fragrance Trend That’s Been Dominating the Beauty Market Throughout 2026
New first-half U.S. beauty data reported this month shows fragrance continuing to perform strongly. And people aren’t just buying perfume → they’re stocking up on body lotion, beautiful soaps, fancy candles, and specialty coffee. Anything...
72% of Shoppers will use AI this Holiday Season. Write your product pages so it will recommend them.
Here’s a cheat sheet detailing how to keep personality in your product descriptions while giving Google, ChatGPT and editors enough information to find and recommend you.
I don’t know if I’ve mentioned this before but I graduated from San...
Trend Edit: Make Your Products Easy for Machines to Find and Your Brand Hard for Humans to Forget
Well, it’s almost the end of August and it seems like we’re just ripping along into Autumn and Holiday. Have you gotten your marketing plan set up for the end of the year, or are you still considering adding more pieces to it? These days, c...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.
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