The Latest! from Carolyn Delacorte
Carolyn DelacorteThe Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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boxwoodco.substack.comLatest Issues
August is the Month to Pivot, Hinge, Swivel, and Transition
However You Phrase It, It's Time to Get Moving For Autumn and Holiday
If you feel yourself mentally doing the Cha Cha throughout the month of August then you’re probably on the right track.
Why Everyone’s Jumping on This Old-Master Photo Trend, and How You Can Too
This centuries-old technique is giving ordinary photos more depth, drama and luxury.
For years I’ve been shooting products for clients → mostly from the beauty, baby, and decor industries (usually selling both DTC and BTB). One prevailing...
School is Starting Super Early This Year
We’re getting into that time of year that requires caffeinated thinking → back-to-school followed by the Autumn and Winter holidays. The marketing wheel is spinning faster now - do you feel it?
And did you also notice that school is start...
Why I'm Advising My Clients to Avoid the Pumpkin Spice Industrial Complex This Year
As I write this I’m remembering golden afternoons strolling the orchards of my local apple farm back in New England … donning a chunky sweater and posing for the camera with a basket full of freshly harvested produce.
While it was a depen...
Do Gen X and Boomer Women Spend More Than Gen Z? What Small Brands Are Missing.
Gen X and Boomers accounted for nearly 68 percent of spending across lifestyle categories in 2025. Most brands routinely neglect them.
When I was growing up, women over “a-certain-age” were pitied, condescended to, and roundly expected to...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.
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