The Latest! from Carolyn Delacorte
Carolyn DelacorteThe Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 3 years ago | Last Issue | 13 days ago |
| Active | |||||
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boxwoodco.substack.comLatest Issues
June Marketing, PR Trends, and Social Media Days to Make Note Of
Looking for June marketing ideas for your small brand? This June 2026 marketing outlook covers key retail and cultural trends, Father's Day strategy, seasonal consumer behavior, AI search visibility, holiday planning, and important June mar...
Why Your Small Brand Needs to Build a "Dog Park" Community
Find a dog park and you’ll find community.
I’ve been going through a big transition recently – I left my beloved Connecticut farm to spend time out in California (yes, I’m a California native but haven’t really been here in quite a while)....
Your Brand Doesn't Need a Men's Collection to Resonate for Father's Day
If you’re a brand that primarily markets to women, and thusly haven’t gotten in gear for Father’s Day yet, you’re not alone. Women’s brands, particularly in the beauty, fashion, and baby care industries frequently ignore or soft-pedal Fathe...
Let's Grab the Magic of May ~ From Halfway to Halloween to the Start of Summer
I wrote about Halfway to Halloween, or Halfoween last year with a tongue-in-cheek belief that the trend was just another shameless attempt by corporate America to creep the holidays ever closer.
I thought perhaps and that consumers would...
Mother’s Day Gift Guides: Choosing Products to Pitch
Before We Move Forward, Let’s Circle Back to circa 1996
Back when I first started my PR firm (in the mid 1990s!) there were no online publications, or digital newsstands. While email was gaining in popularity, all pitches had to be done...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.
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