The Latest! from Carolyn Delacorte
Carolyn DelacorteThe Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 70 | Founded | 3 years ago | Last Issue | 15 days ago |
| Active | |||||
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boxwoodco.substack.comLatest Issues
Let's Grab the Magic of May ~ From Halfway to Halloween to the Start of Summer
I wrote about Halfway to Halloween, or Halfoween last year with a tongue-in-cheek belief that the trend was just another shameless attempt by corporate America to creep the holidays ever closer.
I thought perhaps and that consumers would...
Mother’s Day Gift Guides: Choosing Products to Pitch
Before We Move Forward, Let’s Circle Back to circa 1996
Back when I first started my PR firm (in the mid 1990s!) there were no online publications, or digital newsstands. While email was gaining in popularity, all pitches had to be done...
If You’ve Been Ignored by Best-Of Lists, This Is Your Moment: What Google's March 2026 Update Means for Small Brands
Here's Why Expertise is the New PR Currency
For a few years now the Shopping sections of quite a few major media websites have been an impenetrable wall for smaller, unique brands.
The April 2026 Marketing Edit: Dates, Trends, and What’s Actually Converting
What editors are asking for, what consumers are actually responding to, and how to position your brand in between.
Welcome to April! It’s the month that officially shakes us out of Winter and wakes us all up. So get ready there’s so much h...
Let's Cultivate Community Around Your Brand!
For years, small brands were given the same playbook: Grow your following on socials and chase platform based visibility → and for a while, that worked.
Not long ago you could build a brand that way on Instagram or TikTok, go viral and wat...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.
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