The Latest! from Carolyn Delacorte
Carolyn DelacorteThe Latest was created for lifestyle industry brand founders and small business marketing managers. Drawing on nearly 30 years in lifestyle marketing, I cover trends + best practices in strategy, photography, social media, PR, web design and more.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Subscribers | Read | boxwoodco.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How Brands and Boutiques can Ride the Taylor Swift Trend
If you follow Google Trends you probably weren’t that surprised to see that Taylor Swift took over the internet last weekend. Every search term was consumed with one element of Life of a Showgirl or another.
Here’s What’s Happening in October 2025 as Q4 Kicks Off.
October 2025 has both important and quirky holidays to note. Super Moon, Candle Season, and Halloween among them.
Should Your Brand Create a Mystery Box?
The Irresistible Allure of the Unknown: Unpacking the Psychology and Marketing of the Mystery Box Craze
Purple Cow Marketing Ideas You Can Steal This Week
Use these quick, playful brainstorm exercises + PR angles to make your brand impossible to ignore this fall.
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Authors
The writers behind this newsletter.
My journey began in TV news at CNN, NPR, and KTVU where I learned how to craft stories that make headlines. For 28 years I’ve helped launch and scale beloved lifestyle brands.
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